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Why influencer marketing is a game changer

[fa icon="calendar'] Feb 22, 2018 11:41:33 AM / by Jyotsana Yadav posted in Digital Marketing, Inbound Marketing, Influencer, Influencer Marketing, influencer marketing trends, social media marketing

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For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.

Influencer marketing is one of the quick and best ways to build your brand on the online platform and create awareness among your target customers.

 

The beauty of influencer marketing is that - your targeted audience is already available, you just need to establish a win-win partnership with your influencer and start offering fantastic value to your audience.

Top 6 SEO ranking factors to learn in 2018

[fa icon="calendar'] Feb 16, 2018 6:07:04 PM / by Jyotsana Yadav posted in Fractional CMO, SEO ranking factors, SEO services, SEO Tools

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Are you wondering which SEO ranking factors will make your website rank better in 2018? Don't stress yourself much. We are here to help you.

When you think about SEO( Search Engine Optimization), the first thing that pops up in your mind is organic rankings. But how to get better rankings?.

 

With over 200 factors in Google's algorithm, it's difficult to decide which SEO ranking factor is more important as Google keeps updating its algorithm to give more relevant search results to its users.

 

Thus, marketers are trying to get some insights on Google's SEO ranking factors by studying the large set of data and past trends.

Top 3 content marketing trends to follow in 2018

[fa icon="calendar'] Feb 8, 2018 2:50:36 PM / by Jyotsana Yadav posted in Content marketing, Content marketing agencies, content marketing process, Content marketing strategy, content marketing technologies, content marketing trends, Fractional CMO

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As the content marketing sphere continues to evolve rapidly; it makes sense to take a look at past trends to identify future trends and patterns that can help guide your strategy.

 

And also not to forget that we live on the edge of that evolution, the key to success is keeping up with the current trends.

 

The content marketing field is maturing, and marketers need to make sure that their strategies and content campaigns are in sync with the latest trends. What trend is in today may go outdated next year, as trends keep emerging every year.

How to increase your SERPs in 2018

[fa icon="calendar'] Feb 1, 2018 10:22:16 AM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Page ranking, Ranking factors, SEO rankings, SEO services, SEO Tools, SERPs trends

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Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.

 

Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.

 

With Google's dynamic algorithm, it's tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.

Read this post to learn what's new in 2018 ranking factors.

Learn how to grow your business by blogging

[fa icon="calendar'] Jan 30, 2018 10:36:42 AM / by Shreyansh Surana posted in Blog, Blog posts, Bloggers, Blogging, Digital Marketing, Fractional CMO, Grow your business

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In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as we know it. Business is shifting online. And, you need a blogging strategy to drive some of it your way.

Blogging, as you know, is one way to drive online traffic to your business.

 

And the reason we singled out blogging as your go-to-strategy for online is because it is the keystone that supports the rest of your online marketing.

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