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How to increase your SERPs in 2018

[fa icon="calendar'] Feb 1, 2018 10:22:16 AM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Page ranking, Ranking factors, SEO rankings, SEO services, SEO Tools, SERPs trends

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Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.


Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.


With Google's dynamic algorithm, it's tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.

Read this post to learn what's new in 2018 ranking factors.

Learn how to grow your business by blogging

[fa icon="calendar'] Jan 30, 2018 10:36:42 AM / by Shreyansh Surana posted in Blog, Blog posts, Bloggers, Blogging, Digital Marketing, Fractional CMO, Grow your business

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In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as we know it. Business is shifting online. And, you need a blogging strategy to drive some of it your way.

Blogging, as you know, is one way to drive online traffic to your business.


And the reason we singled out blogging as your go-to-strategy for online is because it is the keystone that supports the rest of your online marketing.

Top 5 trends to boost your B2B Lead Generation process in 2018

[fa icon="calendar'] Jan 29, 2018 10:37:26 AM / by Jyotsana Yadav posted in B2B lead generation, Lead Generation, Lead generation process, Lead generation tools, Lead nurturing

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As we have already stepped in 2018, it's high time to re-evaluate your lead generation strategies, which is better to keep and which should be drop off.

The big secret to getting maximum leads in 2018 is knowing what's the right time to adopt new trends and when to optimize maximum those strategies.


Due to ever-evolving technology, B2B lead generation strategies change every year.


For a B2B marketer, getting more leads are utmost important than anything. In this challenging and competitive B2B market, it's tough to get valuable leads. So, how to get success? Keeping your eyes peeled for 2018 lead generation trends is very important.

7 Marketing Tools every Agency should have in their kitty

[fa icon="calendar'] Nov 9, 2017 5:41:25 PM / by Jyotsana Yadav posted in Digital Marketing, Google AdWord, Google Analytics, Growth Robotics, HootSuite, HubSpot, MailChimp, marketing agencies, marketing tools, Wordpress

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Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.


If you happen to be the owner of the business, then you must be looking for strategies and effective marketing tools to bump up your business. In today's world, online presence is a must for every business to survive. You should keep yourself updated with every marketing tools to get that competitive edge you always desired.

What is Google AMP project and why you should pay attention

[fa icon="calendar'] Nov 7, 2017 3:21:33 PM / by Jyotsana Yadav posted in AMP, Fractional CMO, Google AMP project, Mobile automation, mobile marketing

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If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search results. You might be wondering what AMP is and why everyone is talking about it. Well, whether you are tech or non-tech, you should know about AMP, as this is going to be the future of mobile marketing.


4.77 bn of world’s population is currently using a mobile phone, and it is expected to pass 5 bn by 2019. The mobile devices have become an essential part of our life. Apart from food, air, and water, we need the mobile phone to survive.

7 Essential Inbound Marketing Strategies Every Business Should Use

[fa icon="calendar'] Nov 1, 2017 2:17:50 PM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Inbound Marketing, inbound marketing strategies, Inbound tactics

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You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process.


Awesome! Here comes the real crunch. You may be wondering which inbound marketing strategy you should opt to get the maximum benefit. You have heard a lot about inbound marketing and its benefits but are not sure which approach will work best for you.


If you are reading this, then it's a good start, as this blog will give you insights to some of the most trusted inbound marketing strategies which are used by many successful businesses.

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