Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.
Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.
SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.
In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?”
In this blog, we will tell you why paid marketing is important and why should SaaS companies include it in their digital marketing strategy.
If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business.
The convenience of the subscription model and the maturity of cloud technology has made SaaS companies popular. In 2018 alone, 15 SaaS companies including Dropbox, DocuSign, and Spotify went public; while HubSpot launched HubSpot Ventures in December to invest in companies that build SaaS products.