When marketing your brand and products online, which social media channels should you use? This can be a confusing and tough choice to make. Ideally, you will want to be present everywhere but that can backfire; it takes up way too many resources to be dedicated to all the popular platforms out there and to be able to do justice to the audiences. So as you are being selective, trying to decide which few channels you should be focusing your marketing strategy on, let us make a case for the use of Instagram for your business.
The very nature of a SaaS business model means that you cannot really rely on traditional media like newspapers, radio or television to demonstrate your products. The audiences tuned into these channels need to see a product in action in order to be persuaded to make a purchase. This is why when the marketing of SaaS products is concerned, it is natural to employ digital marketing tactics. This is where your audience is most likely to actively engage with you and your product, and also where you can drive them to experience the product by directing them to your website.
Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.
Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.
SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.