Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails? Content? Or you have already implemented a strategy but it is still not yielding results? Whatever strategy you may choose, make sure it falls under the ambit of your budget.
Are you a manufacturing company and you have been told digital channels are not for you! Stop relying on your traditional marketing approach and focus more on these 7 digital strategies to drive traffic to your website, create brand awareness and generate leads.
With the explosion of social media websites like Facebook, Instagram, Twitter etc., people are in your face 24/7 with regular updates, videos, and photos. With this revolution in communication and visibility, businesses now have taken over social media to market their products. However, of all the marketing means used by the businesses, email marketing continues to generate highest ROI.
In this era of transformation, most of the manufacturing units get into a dilemma as to which marketing will work the best in hitting the bull’s eyes i.e. suitable customer with a suitable message. The best marketing strategy they can opt for is Account Based Marketing (ABM).
Due to dynamic change in economic, radical and marketing factors across the universe, manufacturing industry is also changing. A signification revolution is happening in this industry, and the name of this revolution is Industry 4.0