“Content” is the one and only constant in the ever changing world of marketing and advertising. The ideas changed from basic media to digital, however the need for good quality content remained the same. A quality content is the set of information as well as experience which is created to reach a broad spectrum of targeted audience.
What is Content Marketing?
If you ask five different content marketing experts to define what content marketing means, then you would get a minimum of five different definitions. And while those definitions do differ in some aspects, there are still some points that are common in all of those definitions.
As the content marketing sphere continues to evolve rapidly; it makes sense to take a look at past trends to identify future trends and patterns that can help guide your strategy.
And also not to forget that we live on the edge of that evolution, the key to success is keeping up with the current trends.