Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution. 

“Content” is the one and only constant in the ever changing world of marketing and advertising. The ideas changed from basic media to digital, however the need for good quality content remained the same. A quality content is the set of information as well as experience which is created to reach a broad spectrum of targeted audience.

What is Content Marketing?

If you ask five different content marketing experts to define what content marketing means, then you would get a minimum of five different definitions. And while those definitions do differ in some aspects, there are still some points that are common in all of those definitions.