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5 and ½  Ways Marketing Operations Can Help Grow Your Business

[fa icon="calendar'] Jul 11, 2022 5:23:43 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing Operations, Marketing Partner, MarTech, Marketing Automation, Marketing Strategy, customer centric marketing, Incremental business growth, marketing and sales alignment

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"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively."

How To Conduct A Systematic And Effective Email A/B Testing

[fa icon="calendar'] Feb 22, 2022 3:14:21 AM / by Fractional CMO Team posted in Fractional CMO, Marketing Operations, HubSpot Email Marketing, Marketing Automation, Email Marketing, Marketing Strategy, A/B testing, Automated Email Marketing

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How to conduct a HubSpot audit perfectly - A 10-point checklist

[fa icon="calendar'] Feb 11, 2022 9:37:45 PM / by Ishneet Kaur posted in Fractional CMO, HubSpot, SEO ranking factors, HubSpot Email Marketing, Lead scoring, HubSpot Audit

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Introduction

When it comes to cleaning up, you should always clean up!

How Marketing Operations Ignites Lead Generation

[fa icon="calendar'] Jan 19, 2022 12:58:18 AM / by Fractional CMO Team posted in B2B lead generation, Content marketing strategy, Fractional CMO, Inbound Marketing, Lead Generation, Lead generation process, Lead generation tools, Marketing Operations, Marketing Strategy, Buyer's Journey

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How demand gen managers can benefit from systematic A/B testing

[fa icon="calendar'] Oct 26, 2021 2:45:14 AM / by Ishneet Kaur posted in B2B lead generation, Fractional CMO, lead, Lead Generation, Lead scoring, A/B testing

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