As per Backlinko, the organic result ranking on the no.1 spot of the Search Engine Results Page (SERP) is 10x more anticipated to be clicked, when compared to a result on the 10th spot.

The quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than 70% market share in the Search Engine space, creating an SEO strategy that works is of prime importance.

Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution.