Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution.
Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.
Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.
The quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than 70% market share in the Search Engine space, creating an SEO strategy that works is of prime importance.