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Srikanth Vadrevu

Srikanth Vadrevu

Recent Posts

How to Map Your Content To Every Stage of Buyer's Journey In 2020

[fa icon="calendar'] May 22, 2020 8:08:08 AM / by Srikanth Vadrevu posted in Content marketing, Content marketing strategy, Buyer's Journey

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How to Reduce Cost Per Click and Improve your Ad Visibility

[fa icon="calendar'] Apr 8, 2020 6:30:00 AM / by Srikanth Vadrevu posted in Google AdWord, Pay Per Click Advertising

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How much did your last Pay-Per-Click (PPC) campaign cost? Do you regret that the campaign was all about impressions and clicks but didn’t yield any quality leads? 

LinkedIn Marketing for B2B: The Definitive Guide

[fa icon="calendar'] Mar 11, 2020 7:30:00 AM / by Srikanth Vadrevu posted in Digital Marketing, Marketing Strategy

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LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

Getting Started with Account Based Marketing? Read these two tips before you begin

[fa icon="calendar'] Feb 26, 2020 8:57:13 AM / by Srikanth Vadrevu posted in Account Based Marketing

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Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their marketing initiatives. 

Who is a Fractional CMO?

[fa icon="calendar'] Feb 13, 2020 2:37:16 AM / by Srikanth Vadrevu posted in Marketing Strategy

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With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

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