With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

The quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than 70% market share in the Search Engine space, creating an SEO strategy that works is of prime importance.

How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it?

New-age technologies such as AI have revolutionized every domain and marketing is no different. With marketing at the cusp of its change, we uncover the role of AI and its implications on marketing in this blog.

What is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their website by pouring through the pages, filling forms, clicking CTAs and downloading resources.