How much did your last Pay-Per-Click (PPC) campaign cost? Do you regret that the campaign was all about impressions and clicks but didn’t yield any quality leads? 

LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their marketing initiatives. 

With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem.