Posted On June 9, 2020 By Srikanth Vadrevu
8 Content marketing benefits for small businesses
What is Content Marketing? If you ask five different content marketing experts to define what content marketing means, then you would get a minimum of five different definitions. And while those...
Posted On April 8, 2020 By Srikanth Vadrevu
How to reduce cost per click and improve your ad visibility
How much did your last Pay-Per-Click (PPC) campaign cost? Do you regret that the campaign was all about impressions and clicks but didn’t yield any quality leads?
Posted On February 26, 2020 By Srikanth Vadrevu
Getting started with Account-Based Marketing? Read these two tips before you begin
Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their...
Posted On February 13, 2020 By Srikanth Vadrevu
Who is a Fractional CMO?
With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a...
Posted On February 6, 2020 By Srikanth Vadrevu
3 Questions Every CMO Should Answer
If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night.
Posted On December 27, 2019 By Srikanth Vadrevu
The Advent of AI in Marketing
How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it? New-age technologies such as AI have...
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