We are all about #MarTech

5 and ½  Ways Marketing Operations Can Help Grow Your Business

[fa icon="calendar'] Jul 11, 2022 5:23:43 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing Operations, Marketing Partner, MarTech, Marketing Automation, Marketing Strategy, customer centric marketing, Incremental business growth, marketing and sales alignment

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"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively."

How to build and Use UTM Parameters in HubSpot?

[fa icon="calendar'] Apr 19, 2022 8:11:17 AM / by Megha Bansal posted in HubSpot, Marketing Operations, MarTech, Marketing Automation, UTM

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Top ABM Tools for 2022

[fa icon="calendar'] Feb 17, 2022 1:37:23 AM / by Megha Bansal posted in Marketing Operations, Marketing Partner, MarTech, Account Based Marketing, ABM Tools

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Introduction

What Is MarTech? Why Is It The Future of Digital Marketing?

[fa icon="calendar'] Jul 2, 2020 7:31:04 AM / by Srikanth Vadrevu posted in Digital Marketing, Marketing Technology, MarTech

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Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One such, highly valued amalgamation is that of Marketing and Technology. Going by the textbook definition, MarTech is simply a combination of Marketing and Technology.

Who is a Marketing Technologist

[fa icon="calendar'] Jan 25, 2020 7:41:00 PM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

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