Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One such, highly valued amalgamation is that of Marketing and Technology. Going by the textbook definition, MarTech is simply a combination of Marketing and Technology.

Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro

In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red & more than 350,000 tweets.

While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up. Don’t worry, you are not the only one, a lot of Founders, CEOs' and Marketing heads have the same worry running in their minds.