From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.
- Are your marketing automation tools working perfectly?
- Are you utilizing all the tools to their optimum level?
- Are you able to achieve your lead generation or sales conversion goals?
If you have not pondered over these questions, don’t worry.
How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it?
New-age technologies such as AI have revolutionized every domain and marketing is no different. With marketing at the cusp of its change, we uncover the role of AI and its implications on marketing in this blog.
SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.