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The Advent of AI in Marketing

[fa icon="calendar'] Dec 27, 2019 6:44:43 AM / by Srikanth Vadrevu posted in SEO Tools, Marketing Automation, Email Marketing, Marketing Strategy, "Artificial Intelligence"

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How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it?

New-age technologies such as AI have revolutionized every domain and marketing is no different. With marketing at the cusp of its change, we uncover the role of AI and its implications on marketing in this blog.

Marketing Automation: A Game-Changer for SaaS Companies

[fa icon="calendar'] Feb 28, 2019 2:13:44 AM / by Shreyansh Surana posted in SaaS, Marketing Automation

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SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.

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