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10 Tips To Develop a Successful Marketing Automation Strategy

[fa icon="calendar'] Sep 23, 2021 3:43:35 AM / by Ishneet Kaur posted in B2B lead nurturing, Content marketing strategy, Digital Marketing, lead automation, Lead nurturing, marketing tools, Marketing Automation, Marketing Strategy

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What is Marketing Operations? 4 Ways It Can Help Grow Your Business

[fa icon="calendar'] Jun 24, 2021 3:15:00 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing Operations, Marketing Partner, MarTech, Marketing Automation, Marketing Strategy, Buyer's Journey, customer centric marketing

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What is marketing operations?

The Evolving role of Marketing Operations

[fa icon="calendar'] Jan 26, 2021 7:30:00 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing, Marketing Operations, Marketing Automation, Marketing Strategy

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Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in the market is trying to harness new software and tools and have an insight into what the buyers actually need. 

10 Best Marketing Automation Tools for 2021

[fa icon="calendar'] Jan 20, 2021 3:30:00 AM / by Ishneet Kaur posted in lead automation, Lead generation tools, Marketing Technology, Mobile automation, HubSpot Email Marketing, B2BMarketing, Marketing Automation, B2C Marketing, Email Marketing, "Artificial Intelligence", CRM

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We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!

10 Tools Every CMO Should Be Using

[fa icon="calendar'] Jul 20, 2020 8:04:20 AM / by Nikhil posted in Marketing Operations, marketing tools, Marketing Automation

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Do you know the expression unity is strength? In marketing, this expression is all the more accurate. Many companies have a super nice site with the latest technology. Still, they forget an essential aspect: the vital link between their website and the rest of their marketing tools. We agree that there is now a multitude of tools available for each aspect of marketing. But how can we integrate these new tools into your team's workflow? By choosing the tools that are useful in different marketing specializations. 

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