What is marketing operations?
Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in the market is trying to harness new software and tools and have an insight into what the buyers actually need.
We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!
Do you know the expression unity is strength? In marketing, this expression is all the more accurate. Many companies have a super nice site with the latest technology. Still, they forget an essential aspect: the vital link between their website and the rest of their marketing tools. We agree that there is now a multitude of tools available for each aspect of marketing. But how can we integrate these new tools into your team's workflow? By choosing the tools that are useful in different marketing specializations.