Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On July 11, 2022 By Ishneet Kaur

5 ½ Ways marketing operations can help grow your business

"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on...

Posted On April 19, 2022 By Megha Bansal

How to build and use UTM parameters in HubSpot?

Posted On February 22, 2022 By Fractional CMO Team

How to conduct a systematic and effective email A/B testing

Introduction

Posted On December 29, 2021 By Megha Bansal

Importance of automated email marketing for successful demand generation

Posted On September 23, 2021 By Ishneet Kaur

10 Tips to Develop a Successful Marketing Automation Strategy

Posted On January 26, 2021 By Ishneet Kaur

The evolving role of marketing operations

Marketing operations, a subject that very recently garnered its much-deserved attention, is a hot topic among businesses. Living in this age of technology which is driven by data, every player in the...