From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.

While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

It’s official now!

After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads from 2020.

Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and you will be able to swipe up to visit the promotional page or the website of the brand. This essentially means you can send rich message formats, get discovered quickly, and drive business efficiently.

Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.