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Gayathri Vishwanathan

Gayathri Vishwanathan

Recent Posts

5 Account Based Marketing Trends to Implement in 2020

[fa icon="calendar'] Feb 5, 2020 5:30:00 AM / by Gayathri Vishwanathan posted in B2BMarketing, Marketing Automation, Marketing Strategy, Account Based Marketing

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From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.

5 Instagram Strategies To Grow Your Real Estate Business

[fa icon="calendar'] Dec 19, 2019 6:25:57 AM / by Gayathri Vishwanathan posted in real estate, Digital Marketing for Real Estate, Instagram

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The photo-sharing app Instagram is one of the most widely used apps across the world. Over 1 billion people use it every month. However, it’s not just a platform that people use to share their friends’ and family’s pictures. Even businesses see the potential in using it to reach their target audience, create brand awareness, and generate leads! 60% of users have discovered new products on Instagram

How to create a successful real estate digital marketing strategy?

[fa icon="calendar'] Dec 12, 2019 6:59:31 AM / by Gayathri Vishwanathan posted in real estate marketing, Digital Marketing for Real Estate

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Until the last decade, real estate marketing revolved around advertising your property in newspaper classifieds. You had to pay more to get a coveted position in the newspaper to grab the attention of the buyer. If you had more money, you could advertise on the front page of the newspaper and do outdoor advertising in the form of hoardings and banners.

Advertising was expensive, untrackable, and rarely guaranteed marketing qualified or sales qualified leads. Real estate companies had to rely on agents - the greatest influencers in the real estate industry to sell properties.

Today the scenario has changed dramatically.

Agents still play a significant role, and listings have moved online, but real estate companies have finally found a way to connect with the home buyers directly.

Real estate companies are using  these digital marketing trends to reach buyers directly.

Why do you need real estate digital marketing?

In 2017, Real Estate Webmasters surveyed to know how the real estate industry does marketing. The survey revealed that just 26% of the respondents advertised in local newspapers and 10% advertised through magazines and flyers. 70% of them had a website, and 38% of them actively advertised on social media.

Facebook Will Soon Let Users Control the Data Flow. What Should Marketers Do?

[fa icon="calendar'] Sep 18, 2019 2:57:36 AM / by Gayathri Vishwanathan posted in social media marketing

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The landscape of marketing has changed ever since Facebook launched Facebook ads in 2007. From being a social network site where people could connect with each other, Facebook became an ideal platform for small-medium businesses to advertise their products and engage with their buyers. With its wide reach and with over 2.41 billion Monthly Active Users (MAUs) as on June 2019, Facebook is an important platform to consider while planning your marketing strategy. Its laser-sharp audience targeting options and other options such as location-based marketing and re-marketing campaigns had made it a hot favorite among marketers.

5 Marketing Strategies You Can Learn From These SaaS Companies

[fa icon="calendar'] Aug 28, 2019 7:52:57 AM / by Gayathri Vishwanathan posted in SaaS, SaaS Marketing, Marketing Strategy

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