Until the last decade, real estate marketing revolved around advertising your property in newspaper classifieds. You had to pay more to get a coveted position in the newspaper to grab the attention of the buyer. If you had more money, you could advertise on the front page of the newspaper and do outdoor advertising in the form of hoardings and banners.

Advertising was expensive, untrackable, and rarely guaranteed marketing qualified or sales qualified leads. Real estate companies had to rely on agents - the greatest influencers in the real estate industry to sell properties.

Today the scenario has changed dramatically.

Agents still play a significant role, and listings have moved online, but real estate companies have finally found a way to connect with the home buyers directly.

Real estate companies are using  these digital marketing trends to reach buyers directly.

Why do you need real estate digital marketing?

In 2017, Real Estate Webmasters surveyed to know how the real estate industry does marketing. The survey revealed that just 26% of the respondents advertised in local newspapers and 10% advertised through magazines and flyers. 70% of them had a website, and 38% of them actively advertised on social media.

Let me ask you a few quick questions.