"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively."

Introduction

So you have come to the decision that you are going to hire a Digital Marketing agency for your business. The grim reality is that crossing the next hurdle of choosing a marketing agency is very tough!

I have been into technology marketing for over a decade. Many times, I have been asked ‘what’s your role in your company’ and the answer which I consistently give in last few years has been “I learn and practice MarTech”.