The photo-sharing app Instagram is one of the most widely used apps across the world. Over 1 billion people use it every month. However, it’s not just a platform that people use to share their friends’ and family’s pictures. Even businesses see the potential in using it to reach their target audience, create brand awareness, and generate leads! 60% of users have discovered new products on Instagram. 

Real estate industry has undergone quite a lot of changes in the past few years.

Earlier the real estate developers would list or advertise their property on newspapers, radio, TV commercials, and even hoardings.

Buying a home is a high-value purchase, and buyers tend to take more time to compare properties online before visiting and zeroing in on the right one. At this stage, your competitors will try their best to grab the attention of your buyer. From making incessant calls to book a site visit to sending endless emails and SMSes, they will try every trick in the book to entice the buyer.

According to the 2018 Revision of World Urbanization Prospects report by the Population Division of the UN Department of Economic and Social Affairs, a whopping 55% of the world’s population lives in urban areas around the world, which is expected to grow by 68% by 2050.