Today's role is becoming more and more complex due to the evolving dynamics of digital marketing. This makes it necessary for the marketing team to coordinate with multiple channels and run integrated campaigns for both online and offline modes. There may also be the case of increased dependency on external partners and lack of the latest management tools, which can prove to be a roadblock in streamlining all marketing resources into a single productive output.
Generating digital leads today is as tricky as it can get.
We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off.
Before diving into it, are you wondering what exactly is B2B lead generation?
Here's a short video for a quick explanation!
The secret sauce to getting maximum leads in 2021 is knowing the right time to adopt new trends and optimise those strategies.
Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.