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How to Improve Lead Quality : 5 Easy Steps For Higher Conversions

[fa icon="calendar'] Apr 9, 2021 4:05:30 AM / by Ishneet Kaur posted in B2B lead generation, Fractional CMO, lead, lead automation, Lead Generation, lead generation agencies, Lead generation process, Lead generation tools, Page ranking, Marketing Strategy

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8 Steps To Better Marketing Operations Management

[fa icon="calendar'] Feb 8, 2021 7:15:00 AM / by Ishneet Kaur posted in Fractional CMO, Grow your business, lead automation, Lead Generation, Marketing Operations, Marketing Strategy

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Today's role is becoming more and more complex due to the evolving dynamics of digital marketing. This makes it necessary for the marketing team to coordinate with multiple channels and run integrated campaigns for both online and offline modes. There may also be the case of increased dependency on external partners and lack of the latest management tools, which can prove to be a roadblock in streamlining all marketing resources into a single productive output.

How to Run a Successful Lead Generation Campaign

[fa icon="calendar'] Aug 24, 2020 7:30:00 AM / by Srikanth Vadrevu posted in Lead Generation, Lead generation process, Marketing Strategy

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Generating digital leads today is as tricky as it can get.

Top 5 Trends to Boost Your B2B Lead Generation Process in 2021

[fa icon="calendar'] Jul 21, 2020 10:37:00 PM / by Ishneet Kaur posted in B2B lead generation, Lead Generation, Lead generation process, Lead generation tools, Lead nurturing

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We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off. 

Before diving into it, are you wondering what exactly is B2B lead generation?

Here's a short video for a quick explanation!

Source: Cognism

The secret sauce to getting maximum leads in 2021 is knowing the right time to adopt new trends and optimise those strategies.

9 SaaS Marketing Strategies to Improve Lead Generation

[fa icon="calendar'] Mar 15, 2019 9:26:14 AM / by Shreyansh Surana posted in Lead Generation, SaaS, SaaS Marketing

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Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.

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