LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.