With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.

• Are your marketing automation tools working perfectly?

• Are you utilizing all the tools to their optimum level?

• Are you able to achieve your lead generation or sales conversion goals?

If you have not pondered over these questions, don’t worry. 

How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it?

New-age technologies such as AI have revolutionized every domain and marketing is no different. With marketing at the cusp of its change, we uncover the role of AI and its implications on marketing in this blog.