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Who is a Fractional CMO?

[fa icon="calendar'] Feb 13, 2020 2:37:16 AM / by Srikanth Vadrevu posted in Marketing Strategy

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With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

3 Questions Every CMO Should Answer

[fa icon="calendar'] Feb 6, 2020 5:45:00 AM / by Srikanth Vadrevu posted in Marketing Operations, Marketing Strategy

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If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

5 Account Based Marketing Trends to Implement in 2020

[fa icon="calendar'] Feb 5, 2020 5:30:00 AM / by Gayathri Vishwanathan posted in B2BMarketing, Marketing Automation, Marketing Strategy, Account Based Marketing

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From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.

What Is Marketing Automation Audit and How Frequently Should You Do It?

[fa icon="calendar'] Feb 4, 2020 10:30:00 AM / by Shreyansh Surana posted in Marketing Automation, Marketing Strategy

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  • Are your marketing automation tools working perfectly?
  • Are you utilizing all the tools to their optimum level?
  • Are you able to achieve your lead generation or sales conversion goals?

If you have not pondered over these questions, don’t worry. 

The Advent of AI in Marketing

[fa icon="calendar'] Dec 27, 2019 6:44:43 AM / by Srikanth Vadrevu posted in SEO Tools, Marketing Automation, Email Marketing, Marketing Strategy, "Artificial Intelligence"

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How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it?

New-age technologies such as AI have revolutionized every domain and marketing is no different. With marketing at the cusp of its change, we uncover the role of AI and its implications on marketing in this blog.

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