In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.

 In this era of transformation, most of the manufacturing units get into a dilemma as to which marketing will work the best in hitting the bull’s eyes i.e. suitable customer with a suitable message.  The best marketing strategy they can opt for is Account Based Marketing (ABM).