At the time when you are ahead of your entrepreneurial ventures,then there is a plethora of things that you have to pay hid to. Marketing is one of them topping the list. But the biggest challenge is how should you do it? There are so many options for promoting a business, what to choose? And most importantly, how do we implement it correctly? A coherent marketing strategy helps us here.
As a SaaS company, you are bound to have little time or resources for marketing, with your product and technical teams engaged in constant ideation and harnessing the latest technologies. Yet, developing a superior product is not the only way to steer your business towards growth.
Let me ask you a few quick questions.
You are young and you are in a highly competitive marketplace. The SaaS model has made technology more convenient, highly accessible, and commercially viable. Both the B2B and B2C world are increasingly adopting SaaS-based products. If you want to get noticed in this world that is increasingly dominated by digital, you have to get to the top of the search results page, because that is how a lot of people are going to be looking for what you are delivering.
When marketing your brand and products online, which social media channels should you use? This can be a confusing and tough choice to make. Ideally, you will want to be present everywhere but that can backfire; it takes up way too many resources to be dedicated to all the popular platforms out there and to be able to do justice to the audiences. So as you are being selective, trying to decide which few channels you should be focusing your marketing strategy on, let us make a case for the use of Instagram for your business.