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Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their...
Posted On February 5, 2020 By Gayathri Vishwanathan
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From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B...