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What is eCommerce Marketing? Tools and Strategies for Growth in 2021

[fa icon="calendar'] Feb 14, 2021 11:23:51 PM / by Fractional CMO Team posted in Blogging, Content marketing, Content marketing agencies, Content marketing strategy, Digital Marketing, Marketing, Page ranking, Marketing Strategy

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Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution. 

The Evolving role of Marketing Operations

[fa icon="calendar'] Jan 26, 2021 7:30:00 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing, Marketing Operations, Marketing Automation, Marketing Strategy

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Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in the market is trying to harness new software and tools and have an insight into what the buyers actually need. 

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Jan 29, 2020 6:31:13 AM / by Shreyansh Surana posted in Marketing, Marketing Technology, social media marketing, B2BMarketing

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While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

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