Social media is inevitably changing the world and we are witnessing it continuously. It is not only creating markets but also building communities. Fractional CMO is one such organization that has helped in driving this change.  Expertise.com has recognized Fractional CMO as one of the “Best Social Media Marketing Agencies in Bellevue”. 

While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

The landscape of marketing has changed ever since Facebook launched Facebook ads in 2007. From being a social network site where people could connect with each other, Facebook became an ideal platform for small-medium businesses to advertise their products and engage with their buyers. With its wide reach and with over 2.41 billion Monthly Active Users (MAUs) as on June 2019, Facebook is an important platform to consider while planning your marketing strategy. Its laser-sharp audience targeting options and other options such as location-based marketing and re-marketing campaigns had made it a hot favorite among marketers.

It’s official now!

After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads from 2020.

Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and you will be able to swipe up to visit the promotional page or the website of the brand. This essentially means you can send rich message formats, get discovered quickly, and drive business efficiently.

It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.