Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On May 31, 2019 By Shreyansh Surana

How can B2B companies leverage whatsApp for business

It’s official now! After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads in 2020. Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and...

Posted On July 25, 2018 By Shreyansh Surana

Why Hubspot’s new marketing starter @$50/m is going to shake up the marketing automation world

It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.

Posted On July 17, 2018 By Shreyansh Surana

Marketing activities in start-ups: What to outsource & what not?

In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when...

Posted On June 6, 2018 By Shreyansh Surana

Why you need to merge your inbound and outbound marketing

Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails?...

Posted On February 22, 2018 By Jyotsana Yadav

Why influencer marketing is a game changer

For inventive marketers, the rise of influencer marketing creates a world of possibilities. The use of social media influencers in promoting brands opens up new channels to connect with customers...