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How to Improve Lead Quality : 5 Easy Steps For Higher Conversions

[fa icon="calendar'] Apr 9, 2021 4:05:30 AM / by Ishneet Kaur posted in B2B lead generation, Fractional CMO, lead, lead automation, Lead Generation, lead generation agencies, Lead generation process, Lead generation tools, Page ranking, Marketing Strategy

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8 Steps To Better Marketing Operations Management

[fa icon="calendar'] Feb 8, 2021 7:15:00 AM / by Ishneet Kaur posted in Fractional CMO, Grow your business, lead automation, Lead Generation, Marketing Operations, Marketing Strategy

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Today's role is becoming more and more complex due to the evolving dynamics of digital marketing. This makes it necessary for the marketing team to coordinate with multiple channels and run integrated campaigns for both online and offline modes. There may also be the case of increased dependency on external partners and lack of the latest management tools, which can prove to be a roadblock in streamlining all marketing resources into a single productive output.

10 Best Marketing Automation Tools for 2021

[fa icon="calendar'] Jan 20, 2021 3:30:00 AM / by Ishneet Kaur posted in lead automation, Lead generation tools, Marketing Technology, Mobile automation, HubSpot Email Marketing, B2BMarketing, Marketing Automation, B2C Marketing, Email Marketing, "Artificial Intelligence", CRM

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We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!

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