We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off. 

Before diving into it, are you wondering what exactly is B2B lead generation?

Here's a short video for a quick explanation!

Source: Cognism

The secret sauce to getting maximum leads in 2021 is knowing the right time to adopt new trends and optimise those strategies.

We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!