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How Marketing Operations Ignites Lead Generation

[fa icon="calendar'] Jan 19, 2022 12:58:18 AM / by Fractional CMO Team posted in B2B lead generation, Content marketing strategy, Fractional CMO, Inbound Marketing, Lead Generation, Lead generation process, Lead generation tools, Marketing Operations, Marketing Strategy, Buyer's Journey

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How are CMOs NOT using lead scoring properly

[fa icon="calendar'] Oct 22, 2021 2:54:14 AM / by Valeria Sanchez posted in Fractional CMO, lead, Lead Generation, Lead generation process, Sales Enablement, Buyer's Journey, Lead scoring

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Summary

1. How is lead scoring used?

GDPR for Marketing: What Every Successful Marketer Should Know

[fa icon="calendar'] Aug 31, 2021 4:02:38 AM / by Valeria Sanchez posted in Fractional CMO, Lead Generation, Lead generation process, Marketing Strategy, GDPR

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Importance of Lead Scoring In Identifying Best Quality Leads

[fa icon="calendar'] Aug 26, 2021 1:11:14 AM / by Ishneet Kaur posted in B2B lead generation, B2B lead nurturing, Lead Generation, Lead generation process, Lead nurturing, Lead scoring

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Top 5 Trends to Boost Your B2B Lead Generation Process in 2021

[fa icon="calendar'] Apr 30, 2021 12:45:46 AM / by Ishneet Kaur posted in B2B lead generation, Lead Generation, Lead generation process, Lead generation tools, Lead nurturing

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We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off. 

Before diving into it, are you wondering what exactly is B2B lead generation?

Here's a short video for a quick explanation!

Source: Cognism

The secret sauce to getting maximum leads in 2021 is knowing the right time to adopt new trends and optimise those strategies.

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