Search Engine Optimization is an ever-evolving, ever-diversifying concept, with newer ranking algorithms being introduced time and again. It’s imperative for you, as a web developer or designer to buckle up and match the pace of the transformations in the world of the internet.

If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search results. You might be wondering what AMP is and why everyone is talking about it. Well, whether you are tech or non-tech, you should know about AMP, as this is going to be the future of mobile marketing.