How is lead scoring used?
I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day.
CRM now has expanded its wings from being just Sales Force Automation to Marketing Automation and other areas too.
Marketing and Sales are two important pillars of any business. Marketing & Sales are always tough nuts to crack. The reason being, Marketing & Sales deal with one of the most intelligent creatures on this earth – HUMANS.