Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On August 16, 2023 By Soumitra Ghosh

Embracing Partnership: The New Paradigm for Sales

In the ever-evolving landscape of business, the art of selling has undergone a transformative shift in recent years. Sales success isn't a solo gig in this crazy marketplace anymore.

Posted On April 24, 2023 By Ishneet Kaur

Mastering B2B sales: Best practices to integrate ZoomInfo with HubSpot

Are you tired of manually searching for new leads, updating contact information, and keeping track of all the interactions with your customers? As a B2B sales professional, you know how...

Posted On December 16, 2022 By Ishneet Kaur

The three sales dashboards you need in 2023 to close more deals

Posted On October 21, 2022 By Shumedha Ghosh Dastidar

3 Reasons why HubSpot Sales Software Certification is Worth a Shot

Posted On October 22, 2021 By Valeria Sanchez

How are CMOs NOT using lead scoring properly

How is lead scoring used?

Posted On March 1, 2017 By Shreyansh Surana

Suspect, Prospect, Lead, Opportunity! What they mean.

I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day. CRM now has expanded its wings from being just Sales Force...