We are all about #MarTech

What Is MarTech? Why Is It The Future of Digital Marketing?

[fa icon="calendar'] Jul 2, 2020 7:31:04 AM / by Srikanth Vadrevu posted in Digital Marketing, Marketing Technology, MarTech

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Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One such, highly valued amalgamation is that of Marketing and Technology. Going by the textbook definition, MarTech is simply a combination of Marketing and Technology.

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Jan 29, 2020 6:31:13 AM / by Shreyansh Surana posted in Marketing, Marketing Technology, social media marketing, B2BMarketing

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While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

Who is a Marketing Technologist

[fa icon="calendar'] Jan 25, 2020 7:41:00 PM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

7 Top Digital Marketing Technology Trends in 2020

[fa icon="calendar'] Jan 10, 2020 1:55:00 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Technology

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2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:

Marketing Activities in Start-ups – What To Outsource And What Not?

[fa icon="calendar'] Jul 16, 2018 8:57:45 PM / by Shreyansh Surana posted in Marketing Technology, search engine rankings, social media marketing, Account Based Manufacturing, HubSpot Email Marketing

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In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.

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