We are all about #MarTech

10 Best Marketing Automation Tools for 2021

[fa icon="calendar'] Jan 20, 2021 3:30:00 AM / by Ishneet Kaur posted in lead automation, Lead generation tools, Marketing Technology, Mobile automation, HubSpot Email Marketing, B2BMarketing, Marketing Automation, B2C Marketing, Email Marketing, "Artificial Intelligence", CRM

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We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!

What Is MarTech? Why Is It The Future of Digital Marketing?

[fa icon="calendar'] Jul 2, 2020 7:31:04 AM / by Srikanth Vadrevu posted in Digital Marketing, Marketing Technology, MarTech

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Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One such, highly valued amalgamation is that of Marketing and Technology. Going by the textbook definition, MarTech is simply a combination of Marketing and Technology.

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Jan 29, 2020 6:31:13 AM / by Shreyansh Surana posted in Marketing, Marketing Technology, social media marketing, B2BMarketing

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While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

Who is a Marketing Technologist

[fa icon="calendar'] Jan 25, 2020 7:41:00 PM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

7 Top Digital Marketing Technology Trends in 2020

[fa icon="calendar'] Jan 10, 2020 1:55:00 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Technology

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2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:

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