Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On July 2, 2020 By Srikanth Vadrevu

What is MarTech? why is it the future of digital marketing?

Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One...

Posted On January 29, 2020 By Shreyansh Surana

Must-have skills for B2B marketing success

While talking to a lot of prospective customers every day, the question we face is, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it? So let’s...

Posted On January 26, 2020 By Shreyansh Surana

Who is a Marketing Technologist

Traditional marketing was all about fighting for the space to spread the word about your brand. The marketing experts in the earlier days were more inclined towards having a strategy of being more...

Posted On January 10, 2020 By Shreyansh Surana

7 Top digital marketing technology trends in 2020

2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:

Posted On July 17, 2018 By Shreyansh Surana

Marketing activities in start-ups: What to outsource & what not?

In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when...

Posted On August 18, 2017 By Shreyansh Surana

SaaS Marketing : Where to begin...

SaaS companies have shown tremendous growth over the past few years. With technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.