Starting a blog is certainly difficult. However, the real challenge begins when you have to maintain a blog. If you are in a similar situation, then one of the most important questions you need to ask yourself is: How often should you publish blogs for your business? 

Traditionally, real estate companies advertised their properties in local newspapers, magazines, billboards, TV, etc. The idea was always to capture the attention of whoever sees it. This meant that anyone who found the advertisement interesting would call the company, but would not necessarily convert into a buyer. The sales team wasted a lot of time on calls without knowing who is the real potential buyer. The entire process was so time-consuming that sometimes they would lose the potential home buyer to their competition. 

For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.