Starting a blog is certainly difficult. However, the real challenge begins when you have to maintain a blog. If you are in a similar situation, then one of the most important questions you need to ask yourself is: How often should you publish blogs for your business?
Ambiguity behind Blogging for Business
If you go and search on the internet about how many times you should publish blogs in a week, you probably won’t find any concrete information. During your search, you must have realized that while experts are always ready to talk about why blogs are important for successful marketing. But when it comes to the question of how frequently to blog, they shy away from the question. The one reason why this happens is that the answer can be very ambiguous.
Blogging for business is not easy. What we mean by this is that blogging frequency can depend on various factors. One can determine the right blogging frequency by considering the requirements of the organizations. You should ask yourself about what you wish to accomplish through blogging.
For example, some small organizations experience success by posting one to four times a week. On the other hand, some large organizations prefer to push out content daily. In some cases, the blogging frequency can even be multiple posts in a single day.
If your heart is racing just by hearing about this ambiguity, then worry not. We have prepared a checklist for you to follow. Go through the entire checklist and ensure that you are able to find the answer to every question asked. This would lead you to make a promising decision regarding your blogging frequency.
Determining Your Goal
The first thing that you need to ask yourself is what you want to accomplish through blogging. According to experts, Blogging primarily helps with achieving two goals. To achieve both of these goals, one needs to adopt different blogging frequencies. These goals, along with their required blogging frequencies, are mentioned below.
- Generating Organic traffic
If you want to increase the traffic on your website, then blogging is essential for SEO. However, if you already have valuable content on your website, then it would be beneficial to go back to that content and update it. This will give your posts a boost. The more reads you have on your blog, the more recognition, and followers you will get. Learn more about how you can increase traffic on your SaaS website
According to experts, when it comes to increasing organic traffic, then your blogging frequency should be around 3-4 new and small blogs. You should also consider publishing 4-5 longer blogs. These blogs could include updating previously written blogs. It is beneficial to publish optimized content for this purpose.
- Enhancing Brand awareness
Every SEO friendly blog that you write provides you with a chance to appear on Google search results. This further helps in building your brand awareness. Another thing that you need to remember is that publishing high-quality content is of utmost importance for increasing your brand awareness. Try to use images, keywords, and write on topics that are relevant to your business industry.
For generating brand awareness, you need to publish around 1-2 small new blog posts. You should also publish 3-4 large blogs. It is important to ensure that the content you publish should be rich, diversified, and something that your readers will find highly useful.
There are many benefits that a business can achieve by fulfilling these goals. You can read about those benefits by visiting our article titled 8 content marketing benefits for small businesses.
How Should You Find the Perfect Blogging Frequency?
What if you want to achieve both the above-mentioned goals?
If that is the case with you, and you want to find a blogging frequency that specifically works for you, there are some steps that you can follow. Those steps are:
- Identify Your Current Marketing Goals
When it comes to building a savvy content strategy, then there are many things that you would have to do. From creating blog content to focusing on content distribution, social media marketing, social networking, email marketing, and list building. There will be many things that would have your attention.
Because of these reasons, a small business can face many difficulties in finding the right audience and converting them. However, if there is already a system in place, then it can make things easier.
Start by defining your business goals and create a content strategy that is focused on improving the experience of your readers. You can also attract readers by writing guest posts. You can also offer free stuff like e-books for subscribing to your blogs.
- How Many Posts Have You Already Published On Your Blog?
According to statistics, most of the traffic that you receive in any given month will be on blogs that you might not have published that month. This means that it is also important for you to keep updating your blogs.
That being said, the general rule when it comes to blogging frequency is that the more you blog, the most traffic you generate. However, you need to remember that this is a vanity metric. There are many organizations that attract sizeable traffic because they have fewer high-quality blog posts. This means that you need to strike up a healthy balance between blogging frequency and quality of the content.
- Track Your Traffic Channels
Not all traffic channels are created equally. This means that search engine visibility as a traffic channel will be different from social media networks. This means that you will have to post content differently on various platforms. For example, on social media platforms, you need to publish content regularly. On the other hand, when it comes to social engine ranking, then one blog post will keep attracting visitors for a long time.
- Think about the Demands of Your Audience and Reflect on Your Resources
As of 2013, Huffington Post publishes a new blog post every 58 seconds. That’s about 1,600 to 2,000 articles every single day! Most organizations cannot even begin keeping up this speed. Hence, what you need to focus on is to publish high-quality content as much as you can without burning yourself out.
Do not sacrifice quality in exchange for quantity. You need to remember that at the end of the day, your audience is seeking high-quality content that is suited to their needs. So, that is what you need to keep in mind. You can learn more about this point by reading our blog titled Why customer centric marketing is important in 2020.
- Experiment and Find the Sweet Spot for Your Organization
If you have gone through the entire article, then you must have realized that there is no single right or wrong answer when it comes to blogging frequency. Hence, it is important for you to experiment with this. Begin with research and arrive at an estimated number. Follow that through and experiment with it until you find the blogging that works best for your organization.
A Few Guidelines to Great Blogging
Truth be told, it can take you some time to find the perfect blogging frequency for your organization. So, what should you do till the time you are trying to find that right frequency?
You should follow some tried and tested blogging guidelines till then. These guidelines can bring in a number of benefits for your organization. The guidelines are mentioned below.
- Publishing More is Better than Publishing Less
You should try to publish at least two to three blogs in a week. Your aim should be to increase this number with time.
- Be Consistent and Commit to a Schedule
Consistency is of high value if you want to reap the benefits of blogging. Decide on a blogging schedule and stick to it.
- Quality over Quantity
It is true that the more content that you write, the better it is. But this does not mean that you should write content just for the sake of it. Publish content that is of value to your readers.
- Know Your Audience and their Requirements
Posting on the internet can be tricky. But you can make things work in your favor if you make it a point to know your audience. Try to understand the requirements of your audience. And write content according to it.
- Work with Your Available Resources and Capacity
Small organizations often lack the means to hire a team of dedicated writers who can churn out high-quality content constantly. This is why it is vital that you work according to your current resources and capacity. In time, you should focus on increasing this.
- Focus on Creativity, Integrity, and Leadership
Publishing content frequently is important. But it is also important to focus on creativity, integrity, and leadership. Your content should highlight all of these qualities and paint a positive picture of your organization.
When it comes to blogging, then there is no one-size-fits-all approach. This means that what works for one organization might not necessarily work for you too. This is why you need a specific, focused, and effective content strategy.
If you want to know more about inbound marketing and content marketing strategies, then we at Fractional CMO can help you out.