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5 Steps to Optimize your Content Creation Process in 2020

[fa icon="calendar'] Sep 7, 2020 11:30:00 PM / by Nikhil posted in Content marketing, content marketing process, Content marketing strategy, content marketing trends

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“Content” is the one and only constant in the ever changing world of marketing and advertising. The ideas changed from basic media to digital, however the need for good quality content remained the same. A quality content is the set of information as well as experience which is created to reach a broad spectrum of targeted audience.

How Often Should You Blog for Business

[fa icon="calendar'] Aug 25, 2020 7:30:00 AM / by Nikhil posted in Content marketing strategy, Inbound Marketing

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Starting a blog is certainly difficult. However, the real challenge begins when you have to maintain a blog. If you are in a similar situation, then one of the most important questions you need to ask yourself is: How often should you publish blogs for your business? 

8 Content Marketing Benefits for Small Businesses

[fa icon="calendar'] Jun 9, 2020 7:26:34 AM / by Srikanth Vadrevu posted in Content marketing, Content marketing strategy, Content Marketing Benefits

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What is Content Marketing?

If you ask five different content marketing experts to define what content marketing means, then you would get a minimum of five different definitions. And while those definitions do differ in some aspects, there are still some points that are common in all of those definitions.

How to Map Your Content To Every Stage of Buyer's Journey In 2020

[fa icon="calendar'] May 22, 2020 8:08:08 AM / by Shreyansh Surana posted in Content marketing, Content marketing strategy, Buyer's Journey

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The Anatomy of a Successful Email Nurture Campaign

[fa icon="calendar'] Mar 26, 2020 7:49:40 AM / by Shreyansh Surana posted in Content marketing strategy, Email Marketing

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It can be said without a doubt that it is very competitive out there in the business world. And if you want your organization to be successful, then you have to make sure that you are always on the top of your customers' mind. This means that even if you have amazing content, great quality products or services, you have been successful in attracting new customers towards your business, and you have generated new leads, it still might not suffice. This is where effective email nurturing campaigns come in.

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