It can be said without a doubt that it is very competitive out there in the business world. And if you want your organization to be successful, then you have to make sure that you are always on the top of your customers' mind. This means that even if you have amazing content, great quality products or services, you have been successful in attracting new customers towards your business, and you have generated new leads, it still might not suffice. This is where effective email nurturing campaigns come in.
As the content marketing sphere continues to evolve rapidly; it makes sense to take a look at past trends to identify future trends and patterns that can help guide your strategy.
And also not to forget that we live on the edge of that evolution, the key to success is keeping up with the current trends.