Landing pages are effective when it comes to generating leads for a business. 

Considering that the B2B sales cycle is longer than B2C, customers need a lot of soft nudges to take them to the next stage of the customer lifecycle.

What is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their website by pouring through the pages, filling forms, clicking CTAs and downloading resources.