As a SaaS company, you are bound to have little time or resources for marketing, with your product and technical teams engaged in constant ideation and harnessing the latest technologies. Yet, developing a superior product is not the only way to steer your business towards growth.
Landing pages are effective when it comes to generating leads for a business.
Considering that the B2B sales cycle is longer than B2C, customers need a lot of soft nudges to take them to the next stage of the customer lifecycle.
What is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their website by pouring through the pages, filling forms, clicking CTAs and downloading resources.