Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On July 27, 2020 By Fractional CMO Team

Proven ways for lead generation with high-converting landing pages

A landing page is not just another webpage, but rather your “land” of opportunities. Just imagine the wonders that could happen to your lead generation strategy, if you could reduce the bounce rate...

Posted On May 18, 2020 By Shreyansh Surana

5 Ways to Increase website traffic for SaaS businesses

As a SaaS company, you are bound to have little time or resources for marketing, with your product and technical teams engaged in constant ideation and harnessing the latest technologies. Yet,...

Posted On January 6, 2020 By Shreyansh Surana

10 B2B landing pages that can inspire you

Landing pages are effective when it comes to generating leads for a business. Considering that the B2B sales cycle is longer than B2C, customers need a lot of soft nudges to take them to the next...

Posted On November 26, 2019 By Srikanth Vadrevu

Bounce and exit rate - Website metrics that matter

What is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their website by pouring through the pages, filling forms, clicking...