Social media is inevitably changing the world and we are witnessing it continuously. It is not only creating markets but also building communities. Fractional CMO is one such organization that has helped in driving this change. Expertise.com has recognized Fractional CMO as one of the “Best Social Media Marketing Agencies in Bellevue”.
Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One such, highly valued amalgamation is that of Marketing and Technology. Going by the textbook definition, MarTech is simply a combination of Marketing and Technology.
The going has been undoubtedly tough for app marketers with the number of mobile apps inflating at a daunting rate. There are about 4.47 million apps that are currently vying for attention on Apple’s App Store and Google’s Play Store combined. As apparent, beating the odds on ‘App Visibility’ is getting more challenging and ever before.
LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool.
At Fractional CMO, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when it’s combined with a fuller marketing strategy.