Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.

In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?”

In this blog, we will tell you why paid marketing is important and why should SaaS companies include it in their digital marketing strategy.

For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.

Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.

Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.

In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as we know it. Business is shifting online. And, you need a blogging strategy to drive some of it your way.