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SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

Digital Marketing is not the 'Genie out of lamp'

[fa icon="calendar'] Mar 2, 2017 5:41:54 PM / by Shreyansh Surana posted in Digital Marketing

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We all must have come across great stories about Alladin and his Genie. Whatever Alladin wishes, Genie fulfills. Great fairytale and I love those bedtime stories. During my experience in technology marketing, I have come across few founders and marketers who think Digital Marketing as Genie and themselves Alladin :).

Fuel of Digital Marketing Growth Engine : Content

[fa icon="calendar'] Feb 22, 2017 2:11:02 PM / by Shreyansh Surana posted in Digital Marketing, MarTech

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Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro

In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red & more than 350,000 tweets.

Which HAT are you wearing today?

[fa icon="calendar'] Feb 8, 2017 9:27:37 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Operations

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I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.

My Digital Marketing Isn't Working

[fa icon="calendar'] Jan 24, 2017 1:06:30 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Operations, MarTech

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While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up. Don’t worry, you are not the only one, a lot of Founders, CEOs' and Marketing heads have the same worry running in their minds. 

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