SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.

After we published our blog: “My Digital Marketing isn’t working”, we received few queries from CEOs and CMOs and found a common thread in all the queries is, I now understand the importance of Marketing Operations

While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up. Don’t worry, you are not the only one, a lot of Founders, CEOs' and Marketing heads have the same worry running in their minds.