Do you know the expression unity is strength? In marketing, this expression is all the more accurate. Many companies have a super nice site with the latest technology. Still, they forget an essential aspect: the vital link between their website and the rest of their marketing tools. We agree that there is now a multitude of tools available for each aspect of marketing. But how can we integrate these new tools into your team's workflow? By choosing the tools that are useful in different marketing specializations. 

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.