Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On February 6, 2020 By Srikanth Vadrevu

3 Questions Every CMO Should Answer

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night.

Posted On August 18, 2017 By Shreyansh Surana

SaaS Marketing : Where to begin...

SaaS companies have shown tremendous growth over the past few years. With technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Posted On April 22, 2017 By Shreyansh Surana

The 6 essentials to succeed in marketing operations

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from...

Posted On February 8, 2017 By Shreyansh Surana

Which HAT are you wearing today?

I came across a wonderful blogfrom Seth Godin, which says that every individual wears one of the following three hats at their job.

Posted On February 3, 2017 By Shreyansh Surana

Marketing operations : In house or outsource?

After we published our blog: “My Digital Marketing isn’t working”, we received a few queries from CEOs and CMOs and found a common thread in all the queries- "I now understand the importance of...

Posted On January 24, 2017 By Shreyansh Surana

My digital marketing isn't working

While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up....