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The Anatomy of a Successful Email Nurture Campaign

[fa icon="calendar'] Mar 26, 2020 7:49:40 AM / by Shreyansh Surana posted in Content marketing strategy, Email Marketing

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It can be said without a doubt that it is very competitive out there in the business world. And if you want your organization to be successful, then you have to make sure that you are always on the top of your customers' mind. This means that even if you have amazing content, great quality products or services, you have been successful in attracting new customers towards your business, and you have generated new leads, it still might not suffice. This is where effective email nurturing campaigns come in.

Five Email Marketing Trends to Drive More Conversions

[fa icon="calendar'] Mar 13, 2020 9:12:17 AM / by Shreyansh Surana posted in HubSpot Email Marketing, Email Marketing, Marketing Strategy

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The Definitive Guide for LinkedIn Marketing in 2020

[fa icon="calendar'] Mar 11, 2020 7:30:00 AM / by Srikanth Vadrevu posted in Digital Marketing, Marketing Strategy

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LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

Fractional CMO is a 5-Star PPC Agency on Clutch

[fa icon="calendar'] Feb 28, 2020 6:18:11 AM / by Shreyansh Surana posted in Digital Marketing, Pay Per Click Advertising

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At Fractional CMO, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when it’s combined with a fuller marketing strategy. 

Getting Started with Account Based Marketing? Read these two tips before you begin

[fa icon="calendar'] Feb 26, 2020 8:57:13 AM / by Srikanth Vadrevu posted in Account Based Marketing

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Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their marketing initiatives. 

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