Search Engine Optimization is an ever-evolving, ever-diversifying concept, with newer ranking algorithms being introduced time and again. It’s imperative for you, as a web developer or designer to buckle up and match the pace of the transformations in the world of the internet.

The going has been undoubtedly tough for app marketers with the number of mobile apps inflating at a daunting rate. There are about 4.47 million apps that are currently vying for attention on Apple’s App Store and Google’s Play Store combined. As apparent, beating the odds on ‘App Visibility’ is getting more challenging like never before.

Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution.