LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off. 

Before diving into it, are you wondering what exactly is B2B lead generation?

Here's a short video for a quick explanation!

Source: Cognism

The secret sauce to getting maximum leads in 2021 is knowing the right time to adopt new trends and optimise those strategies.