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What is eCommerce Marketing? Tools and Strategies for Growth in 2021

[fa icon="calendar'] Feb 14, 2021 11:23:51 PM / by Fractional CMO Team posted in Blogging, Content marketing, Content marketing agencies, Content marketing strategy, Digital Marketing, Marketing, Page ranking, Marketing Strategy

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Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential customers would be next to impossible, and this was the reality of global markets before the internet revolution. 

8 Steps To Better Marketing Operations Management

[fa icon="calendar'] Feb 8, 2021 7:15:00 AM / by Ishneet Kaur posted in Fractional CMO, Grow your business, lead automation, Lead Generation, Marketing Operations, Marketing Strategy

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Today's role is becoming more and more complex due to the evolving dynamics of digital marketing. This makes it necessary for the marketing team to coordinate with multiple channels and run integrated campaigns for both online and offline modes. There may also be the case of increased dependency on external partners and lack of the latest management tools, which can prove to be a roadblock in streamlining all marketing resources into a single productive output.

How To Choose A Digital Marketing Agency

[fa icon="calendar'] Jan 29, 2021 3:30:00 AM / by Ishneet Kaur posted in Content marketing agencies, Content marketing strategy, Digital Marketing, Fractional CMO, marketing agencies, Marketing Partner, SEO services, Marketing Strategy, top marketing agency, Search Engine Optimization

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So you have come to the decision that you are going to hire a Digital Marketing agency for your business. The grim reality is that crossing the next hurdle of choosing a marketing agency is very tough!

The Evolving role of Marketing Operations

[fa icon="calendar'] Jan 26, 2021 7:30:00 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing, Marketing Operations, Marketing Automation, Marketing Strategy

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Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in the market is trying to harness new software and tools and have an insight into what the buyers actually need. 

10 Best Marketing Automation Tools for 2021

[fa icon="calendar'] Jan 20, 2021 3:30:00 AM / by Ishneet Kaur posted in lead automation, Lead generation tools, Marketing Technology, Mobile automation, HubSpot Email Marketing, B2BMarketing, Marketing Automation, B2C Marketing, Email Marketing, "Artificial Intelligence", CRM

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We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this automation revolution. All we have to do is simply monitor the task, as AI handles the routine tasks it is programmed for. Say, for instance, a routine customer support chat being handled by an AI bot!

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