It can be said without a doubt that it is very competitive out there in the business world. And if you want your organization to be successful, then you have to make sure that you are always on the top of your customers' mind. This means that even if you have amazing content, great quality products or services, you have been successful in attracting new customers towards your business, and you have generated new leads, it still might not suffice. This is where effective email nurturing campaigns come in.

LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool. 

At Fractional CMO, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when it’s combined with a fuller marketing strategy. 

Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for their marketing initiatives.