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How to build and Use UTM Parameters in HubSpot?

[fa icon="calendar'] Apr 19, 2022 8:11:17 AM / by Megha Bansal posted in HubSpot, Marketing Operations, MarTech, Marketing Automation, UTM

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How To Conduct A Systematic And Effective Email A/B Testing

[fa icon="calendar'] Feb 22, 2022 3:14:21 AM / by Fractional CMO Team posted in Fractional CMO, Marketing Operations, HubSpot Email Marketing, Marketing Automation, Email Marketing, Marketing Strategy, A/B testing, Automated Email Marketing

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Top ABM Tools for 2022

[fa icon="calendar'] Feb 17, 2022 1:37:23 AM / by Megha Bansal posted in Marketing Operations, Marketing Partner, MarTech, Account Based Marketing, ABM Tools

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Demand Generation Report research revealed that 98% of marketers currently use or plan to use Account-Based Marketing in their lead generation strategies.

How to conduct a HubSpot audit perfectly - A 10-point checklist

[fa icon="calendar'] Feb 11, 2022 9:37:45 PM / by Ishneet Kaur posted in Fractional CMO, HubSpot, SEO ranking factors, HubSpot Email Marketing, Lead scoring, HubSpot Audit

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How Marketing Operations Ignites Lead Generation

[fa icon="calendar'] Jan 19, 2022 12:58:18 AM / by Fractional CMO Team posted in B2B lead generation, Content marketing strategy, Fractional CMO, Inbound Marketing, Lead Generation, Lead generation process, Lead generation tools, Marketing Operations, Marketing Strategy, Buyer's Journey

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