"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively."
5 and ½ Ways Marketing Operations Can Help Grow Your Business
[fa icon="calendar'] Jul 11, 2022 5:23:43 AM / by Ishneet Kaur posted in Fractional CMO, HubSpot, Marketing Operations, Marketing Partner, MarTech, Marketing Automation, Marketing Strategy, customer centric marketing, Incremental business growth, marketing and sales alignment

How to build and Use UTM Parameters in HubSpot?
[fa icon="calendar'] Apr 19, 2022 8:11:17 AM / by Megha Bansal posted in HubSpot, Marketing Operations, MarTech, Marketing Automation, UTM

How To Conduct A Systematic And Effective Email A/B Testing
[fa icon="calendar'] Feb 22, 2022 3:14:21 AM / by Fractional CMO Team posted in Fractional CMO, Marketing Operations, HubSpot Email Marketing, Marketing Automation, Email Marketing, Marketing Strategy, A/B testing, Automated Email Marketing
Introduction

Top ABM Tools for 2022
[fa icon="calendar'] Feb 17, 2022 1:37:23 AM / by Megha Bansal posted in Marketing Operations, Marketing Partner, MarTech, Account Based Marketing, ABM Tools
Introduction

How to conduct a HubSpot audit perfectly - A 10-point checklist
[fa icon="calendar'] Feb 11, 2022 9:37:45 PM / by Ishneet Kaur posted in Fractional CMO, HubSpot, SEO ranking factors, HubSpot Email Marketing, Lead scoring, HubSpot Audit
Introduction
When it comes to cleaning up, you should always clean up!

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