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Who is a Fractional CMO?

[fa icon="calendar'] Feb 13, 2020 2:37:16 AM / by Srikanth Vadrevu posted in Marketing Strategy

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With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a mobile application (Lyft, Uber, Ola) or ordering a product online (Amazon); on-demand solutions have transformed the entire business ecosystem. 

3 Questions Every CMO Should Answer

[fa icon="calendar'] Feb 6, 2020 5:45:00 AM / by Srikanth Vadrevu posted in Marketing Operations, Marketing Strategy

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If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 

5 Account Based Marketing Trends to Implement in 2020

[fa icon="calendar'] Feb 5, 2020 5:30:00 AM / by Gayathri Vishwanathan posted in B2BMarketing, Marketing Automation, Marketing Strategy, Account Based Marketing

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From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B marketing is done.

What Is Marketing Automation Audit and How Frequently Should You Do It?

[fa icon="calendar'] Feb 4, 2020 10:30:00 AM / by Shreyansh Surana posted in Marketing Automation, Marketing Strategy

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  • Are your marketing automation tools working perfectly?
  • Are you utilizing all the tools to their optimum level?
  • Are you able to achieve your lead generation or sales conversion goals?

If you have not pondered over these questions, don’t worry. 

SEO in 2020:  Trends you cannot ignore in your SEO strategy

[fa icon="calendar'] Feb 3, 2020 12:40:21 AM / by Srikanth Vadrevu posted in Page ranking, search engine rankings, SEO ranking factors, SEO trends

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The quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than 70% market share in the Search Engine space, creating an SEO strategy that works is of prime importance.

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