Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.
Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.
With Google's dynamic algorithm, it's tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.
Read this post to learn what's new in 2018 ranking factors.
As Google strives to improve the quality of search results, it keeps changing its ranking factors very often. To help you stay in tune with search engines ranking factors and improving your SERPs in 2018, here is the list of most effective elements to increase your SERPs that are gaining momentum this year.
Google makes updates to their algorithm more than 500 times every year. Google’s SERPs are dramatically changing.
With the additions of new features like knowledge graph and rich snippets, Google wants to give faster and relevant results to its customers.
It means that they want to provide best user experience to their customers by delivering desired content at a faster rate with more relevancy.
Now you just can't stuff keywords for random terms in your content and give half-done content to your customers. It will directly impact your SERPs in Google. These changes will also have a great impact on your CTR.
Let’s see what you required to do to increase your SERPs
# Priority 1 - Speed is what you need
Now you know that Google’s main aim is to provide search results faster. Google gives millions of search results in seconds.
- Why is Google focusing more on speed?
- Well, it's because we live in a very fast-paced world. People don't want to waste time in waiting, not for even 10 seconds. Are you surprised?
- Just take a moment and think the last time you searched for something on Google, how long have you waited for a page to get load before you bounced?
Google has found if a page takes more than 3 seconds to get loaded, the probability of bounce increases to 32%. When I searched for "SEO Tools" in Google, it shows 1,41,00,000 results in 0.37 seconds, which is less than a second
You can see the answers without even clicking on the link. Also, you see “ People also ask” section in the Search results. It features common questions which are associated with the keyword that the user has searched.
When you click any of these questions, you get instant answers below it.
You also see more questions which are related to it, and the cycle goes on. The more answers you click, the more related questions will appear.
Google's AMP project is one more step taken in the field of speed. Mobile optimization has become one of the top priority of Google. Learn more about AMP here.
So, what it tells you?
It tells you that Google is trying to solve user's problem instantly and is heavily focusing on delivering results faster and accurately.
What can you do about it?
Start with your Google's page speed test. Scan your website through tools like RoboAudtior and start your analysis.
Also, do content Analysis and select the page you want to test. You will get the results in a moment. Click on Technical factors and scroll to Page speed. If you want to know how to fix any of this problem, click on it to get further explanation.
Second, implement HTTP or HTTP/2 to your website to improve its speed.
Google is pushing more on HTTP/http/2 almost on every website to make it safe. Having http/2 to your websites URL will help you in handling multiple requests at a time and hence, improving your speed.
# Priority 2 - Quality Links
High-quality links with high trust and the diverse domain are one of the top ranking factors for Google. Google search engine look for links and brand mentions ranking the website. You should always try to get the link from good and authoritative websites having a good rank and trust flow. This will improve your SERPs instantly.
Many websites fail to get brand mentions which are mentions on another website deserving courtesy link back to your website.
Don't forget to check whether you are getting the link back to your website or not from your blog or brand mentions.
These links are your inbound backlinks which you should not miss!
The best practice of getting backlinks are reaching out to the websites with your brand mention through email and ask politely for a link.
Google sees links as a trust signal. Search engines can easily relate mentions with brands and can use them to check a site's authority.
So, next time don't forget to get the link to your brand mentions.
# Priority 3 - Make your website Mobile Friendly
More than 60% of people use mobile devices for net surfing, and this number continues to grow.
Mobile friendliness is one of the major factors of Google for giving higher SERPs. As mentioned earlier, Google aims at giving faster and accurate results to its users, and pages, where content is not easily accessible to its user, will not rank high.
How to check website is mobile friendly or not?
Run Google's Mobile Friendly test of your website. It will show you whether your website is mobile friendly or is on the way to get penalized. All you need is to provide your website's URL and click "RUN TEST."
This test will also give you the list of pages which is having loading issues and knowing this; you can easily optimize your site and make it mobile friendly.
Google has launched AMP for better search results on mobile devices. Learn more about AMP and optimize your website.
# Priority 4 - Quality Content: Longer the better
Quality content covering the topic in-depth is not only loved by your audience but also by Google. Writing long content and covering the whole topic in detail is the most effective way to boost your SERPs.
Long content (over 1500 words) with optimized keywords raise your SERP and makes your content more specific and relevant. Google always search for the best content, and best content are comprehensive, up to date, and covers the topic in depth.
The long form content, well written and structured around your optimal keywords, page URL, optimize image and rich media is a competitive whitehat SEO strategy.
Put some creative thoughts into creating your content to increase your customer engagement and hence boosting your SERPs.
Focusing on keywords that are easy to rank can help you in boosting your SERP quicker.
You can use tools like Google's keyword planner or SEMRush to find the ranking of keywords and also their page URL. This insight will help you in optimizing your URLs for the keywords and improve your rankings.
Also, focus on adding long-tail keywords and LSI to improve your content. Implement structured data with proper title, meta descriptions, URL, etc. to improve your SERPs.
Google has increased the length of SERP snippets. You can now add max 320 characters in your meta descriptions. This will also help you in improving your SERPs.
# Priority 5 - Speed up your Google Image Indexing
Google image indexing is a least discussed topic in the SEO world, although it's an important factor in improving SERPs and generating traffic to your business.
How does it work?
Every Google image search clicks ultimately turns into your site traffic. But yes, this will vary from niche to niche. Google image search is an easy win with less competition.
By indexing your images, you make Google crawl easily on a regular basis. This will generate more traffic and improve your SERPs.
Google keeps changing its' algorithm and the way that we find content. It keeps making such changes with one goal: to give better user experience faster and accurate.
It keeps updating it's SERPs based on the current needs of customers and market trends. Now you can't just stuff your content with keywords. You have to work hard in making your content quality better and cover all the topics in depth.
Google has recently added many features like rich snippets, the knowledge graph, increased mega descriptions length from 160 to max 350 words, AMP, and many more.
Keep an eye on Google's algorithm, and it's new additions. Keep updating yourself accordingly. Implement these factors on your website and skyrocket your SERPs.