Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.
2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:
As the content marketing sphere continues to evolve rapidly; it makes sense to take a look at past trends to identify future trends and patterns that can help guide your strategy.
And also not to forget that we live on the edge of that evolution, the key to success is keeping up with the current trends.
Landing pages are effective when it comes to generating leads for a business.
Considering that the B2B sales cycle is longer than B2C, customers need a lot of soft nudges to take them to the next stage of the customer lifecycle.
Imagine spending time creating a well-designed email with eye-grabbing design and good copy and then realizing that the email is not displayed the way it should for recipients using the service of certain email clients.
This is a common problem that most marketers face while sending emails to users, specially those who have Outlook as their email client.