Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On August 19, 2019 By Shreyansh Surana

5 Common challenges in rendering e-mails in outlook and how to fix it

Imagine spending time creating a well-designed email with eye-grabbing design and good copy and then realizing that the email is not displayed the way it should for recipients using the service of...

Posted On May 31, 2019 By Shreyansh Surana

How can B2B companies leverage whatsApp for business

It’s official now! After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads in 2020. Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and...

Posted On May 3, 2019 By Shreyansh Surana

What SaaS startups need to do to improve brand visibility

You are young and you are in a highly competitive marketplace. The SaaS model has made technology more convenient, highly accessible, and commercially viable. Both the B2B and B2C world are...

Posted On April 19, 2019 By Shreyansh Surana

Instagram marketing for SaaS companies: 6 Things you should know

When marketing your brand and products online, which social media channels should you use? This can be a confusing and tough choice to make. Ideally, you will want to be present everywhere but that...

Posted On April 15, 2019 By Shreyansh Surana

A Comprehensive guide on social media marketing for Saas products

The very nature of a SaaS business model means that you cannot really rely on traditional media like newspapers, radio or television to demonstrate your products. The audiences tuned into these...

Posted On April 5, 2019 By Shreyansh Surana

An ultimate guide: How to plan a successful webinar [Free checklist inside]

Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However,...