Digital Marketing, Marketing Automation, Marketing Operations Blog | Fractional CMO

Posted On February 28, 2019 By Shreyansh Surana

Marketing automation: A game-changer for SaaS companies

SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a...

Posted On February 15, 2019 By Shreyansh Surana

Why should SaaS companies invest in paid marketing

In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?” In this blog, we will tell you why paid marketing is important and why should SaaS...

Posted On January 8, 2019 By Shreyansh Surana

5 Proven digital marketing strategies for IT and SaaS businesses to grow

If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business. The convenience of the subscription model and the...

Posted On August 18, 2017 By Shreyansh Surana

SaaS Marketing : Where to begin...

SaaS companies have shown tremendous growth over the past few years. With technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.