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Marketing Automation: A Game-Changer for SaaS Companies

[fa icon="calendar'] Feb 28, 2019 2:13:44 AM / by Shreyansh Surana posted in SaaS, Marketing Automation

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SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.

Why Should SaaS Companies Invest in Paid Marketing

[fa icon="calendar'] Feb 15, 2019 1:42:10 AM / by Shreyansh Surana posted in Digital Marketing, SaaS

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In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?”

In this blog, we will tell you why paid marketing is important and why should SaaS companies include it in their digital marketing strategy.

5 Proven Digital Marketing Strategies for IT and SaaS Businesses to Grow

[fa icon="calendar'] Jan 8, 2019 1:57:57 AM / by Shreyansh Surana posted in SaaS, SaaS Marketing

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If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business.

The convenience of the subscription model and the maturity of cloud technology has made SaaS companies popular. In 2018 alone, 15 SaaS companies including Dropbox, DocuSign, and Spotify went public; while HubSpot launched HubSpot Ventures in December to invest in companies that build SaaS products.

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

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