"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively."

Introduction

When it comes to cleaning up, you should always clean up!

Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in the market is trying to harness new software and tools and have an insight into what the buyers actually need. 

Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.