LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with professionals from their own and other companies. Besides, it also became a place for job hunting while recruiters got to find a great talent pool.
At Fractional CMO, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when it’s combined with a fuller marketing strategy.
2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:
Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.
In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?”
In this blog, we will tell you why paid marketing is important and why should SaaS companies include it in their digital marketing strategy.