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8 Best Practices to Implement Lead Routing Like a Boss

[fa icon="calendar'] Sep 21, 2022 10:24:52 AM / by Ishneet Kaur posted in B2B lead generation, B2B lead nurturing, B2B Marketing, lead, lead automation, Lead Generation, Lead generation process, Buyer's Journey, Lead scoring

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5 Digital Marketing Challenges faced by Demand Gen Managers (With Solutions)

[fa icon="calendar'] Sep 16, 2021 2:47:03 AM / by Valeria Sanchez posted in B2B lead generation, B2B lead nurturing, B2B Marketing, Content marketing strategy, Digital Marketing, Lead Generation, Lead nurturing

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SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

The 6 essentials to succeed in Marketing Operations

[fa icon="calendar'] Apr 21, 2017 10:37:43 PM / by Shreyansh Surana posted in B2B Marketing, Marketing Operations, Uncategorized

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Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

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