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Top 6 SEO ranking factors to learn in 2018

[fa icon="calendar"] Feb 16, 2018 6:07:04 AM / by Jyotsana Yadav

Jyotsana Yadav


Are you wondering which SEO ranking factors will make your website rank better in 2018? Don't stress yourself much. We are here to help you.

When you think about SEO( Search Engine Optimization), the first thing that pops up in your mind is organic rankings. But how to get better rankings?With over 200 factors in Google's algorithm, it's difficult to decide which SEO ranking factor is more important as Google keeps updating its algorithm to give more relevant search results to its users.

Thus, marketers are trying to get some insights on Google's SEO ranking factors by studying the large set of data and past trends.

With the high rise in business going social, it's challenging to stand out from the crowd and gain free organic traffic where everyone pays for traffic.

Google has thousands of  SEO ranking metrics, but following these mentioned ranking factors in 2018 will skyrocket your traffic as well as your search results.

So, keep an eye on these SEO ranking factors in 2018 to stay competitive.


1. Content 

Content is the first SEO ranking factors to be considered while calculating the rank of any website.

Gone are the days when Google use to analyze your page based on how many times you have used keywords. It mainly focuses on page's content and checks if your keyword is present in your - URL, Title tag, Image ALT text, H1 tag, Description tag, etc. which you all are aware off and they still do.

But now apart from checking content they also check your context.

Google's primary focus is to show best search results to its users, and the best result isn't a content stuffed with keywords.

The best content is not that is filled with keywords but content that covers the entire topic in depth.

Pages with in-depth content cover entire topic in details and provide all related information in one place.

Google searchers get most relevant information all in one place without running to other websites.

If your page has optimized content and in-depth information, you will get more traffic and ranking will increase.

How to Write Great Content 

Writing great content is an art. Knowing how important is content to your page ranking, follow these steps to optimize your content.

  • Start with getting information of what is trending in your industry and select your topic. You can use buzzsumo.com to know the popular topic in your niche.

It will help you in getting backlinks from other sites and also will boost your page rank.

  • Use minimum 3000 characters to write your content
  • create video and design infographic around your content.
  • try to use case studies and real-life examples
  • try to get  trending topics and link out to them
  • Add LSI keywords to your content

What are LSI keywords? 

LSI (Latent Semantic Indexing) keywords are words and phrases that are relevant to your topic.

LSI helps Google and other search engines use to study and compare relationships between different terms and concepts. These LSI keywords improve SEO traffic and create more visibility and higher rankings in search results.


How to find LSI keywords? 

You can find LSI keywords by just typing your target keywords in Google or any search engines.

The highlighted words and phrases in your search result descriptions are your relevant LSI. Those words are closely related and expansion of your original keywords.

Second, Google your target keyword. Then check out the “Searches related to…” section at the bottom of the search results.

For example - type Keto diet


Look at the end of the page; the highlighted words are your LSI keywords. Select keywords relevant to your content.



Third, you can use Google keyword planner for LSI keywords.

You can also use a tool - LSI Keyword Generator  to get LSI keywords by just entering your target keywords and hit the button "Generate."

Enter these LSI keywords in your content and allow it to get discovered by search engines.


2. RankBrain

Google announced RankBrain as their third most important ranking factor. What makes RankBrain so crucial in deciding page rankings? Let’s explore more!


What is RankBrain?

RankBrain is a part of Google's algorithm. RankBrain is a  machine learning artificial intelligence system, that crawls billions of web pages, to get the most relevant answer for particular queries.

How does it work?

RankBrain use AI to implant written language into mathematical entities, called vectors, to make the computer better understand the data.

It learns and recognize patterns between the search queries and then revise SERPS based on its new knowledge. It focuses on giving meaningful results.

RankBrain uses thousands of signals to figure out what result will appear on Google search page and on which position they will be ranked.

In simple words, RankBrain measures how users interact with search results and rank them accordingly.


How RankBrain will affect SEO and what you need to do

The very first step in writing content is defining your keywords. You should select the keywords which are relevant to your business and also to your customer's search result.

If you’re targeting those keywords which your customers are not searching for, then your content will lose its effectiveness.This part of your SEO is what RankBrain will affect the most. Try to choose LSI keywords to your content for better results.

So you should not only focus on your content but also on context.

RankBrain also considers the time spent by the customer on a page. If your page has high bounce rate, rankings will get affected. If you are getting more clicks and customers are spending more time on your page, RankBrain will increase your page rank.

Read this blog of Bloomberg to learn more about RankBrain.

3. AMP

Speed is also going to play a crucial role in determining your page rank. Google now consider not only your content but also how mobile friendly your content is?

AMP is one of the top SEO ranking factors which is going to impact your rankings in 2018.

In simple words - AMP( Accelerated Mobile Pages) is a Google's product, for better and faster mobile browsing experience.

AMP focuses on minimizing the page loading time to very few seconds, making customers browse information faster on their mobile phones.

Make your content consistent across mobile phone and desktop. Google is giving more importance to the mobile version of your page. So, embed AMP in your content for better rankings.

Learn more about AMP here.

4. Video

Youtube is world's 2nd largest search engine and is getting bigger day by day. From a survey report, people spend more than 60% of the time on Youtube.

It's an easy way to attract more traffic to your page. So, if you want to attract more organic traffic to your site, ensure to have video optimized content.

You should also start embedding video to your blog post to get more traffic and leads.

The SEO optimized video makes your content gets seen by your customers quickly. It also increases your CTR which is also a significant SEO ranking factor.

Google Owns Youtube, which gives more reason to show video optimized content more on Google search engines. It has also started to show videos when you do the image search. For example -

When I searched for Youtube WordPress, first four results were of youtube videos.




For best results embed video to your content and make sure it is unique and is yours. Also, insert this video to your website to get more views depending on your traffic.


5. Create more visual content 

Just like the video, visual content is playing a significant role in SEO ranking factors.

There is high growth in visual content, and it seems to grow more in 2018.

Visual marketing has become the essential part of the content. Pinterest, Facebook, and Instagram are playing a major role in making visual content more famous.

Content with embedded images and infographics has more CTR than content without any visuals.

Embeddable images also help you in getting backlinks from other sites.


6. Links/ Backlinks 

Links was important SEO ranking factor in 2017 but is getting even more important in 2018.

It's is not new that Google has started giving importance to social signals, but links are what gives power to your content.

Social signals are easy to get, but real links from authorized sites give you more power.

Google calculates the value of the link and gives the score accordingly.

If you have got a link from an unauthorized website with low page rank, it's possible that your page rank may get decreased or won't rank.

So, before getting any link from another website, ensure that the site has authorized domain just by using tools like Check Moz, SEMrush, Moz.com, etc.



Your domain's SERP rank largely depends on the number of backlinks it has.

You should check your backlink profile by considering the number of direct website visits, referring domains, referring IPs, backlinks, and follow-backlinks.

You can also focus on low-volume SERPs, where there is less keyword-based competition, which makes it easier to attract some attention for your content and gain those precious backlinks.

Hope this post will help you in getting your ranking graph bar up.

Keep these factors in mind while creating your content, and watch your site ranking as it soars high.


Topics: Fractional CMO, SEO ranking factors, SEO services, SEO Tools

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