Digital Marketing, Marketing Automation, Marketing Operations Blog

Posted On February 13, 2020 By Srikanth Vadrevu

Who is a Fractional CMO?

With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a...

Posted On February 6, 2020 By Srikanth Vadrevu

3 Questions Every CMO Should Answer

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night.

Posted On February 5, 2020 By Gayathri Vishwanathan

5 Account Based Marketing Trends to Implement in 2020

From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B...

Posted On February 4, 2020 By Shreyansh Surana

What Is Marketing Automation Audit and How Frequently Should You Do It?

Are your marketing automation tools working perfectly? Are you utilizing all the tools to their optimum level? Are you able to achieve your lead generation or sales conversion goals? If you have not...

Posted On January 29, 2020 By Shreyansh Surana

Must-have skills for B2B marketing success

While talking to a lot of prospective customers every day, the question we face is, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it? So let’s...

Posted On January 26, 2020 By Shreyansh Surana

Who is a Marketing Technologist

Traditional marketing was all about fighting for the space to spread the word about your brand. The marketing experts in the earlier days were more inclined towards having a strategy of being more...