Posted On May 22, 2023 By Ishneet Kaur
5 Tips for a Successful Marketo Implementation
Imagine embarking on a road trip to an exciting destination. You have your dream car, a tank full of fuel, and a clear vision of the incredible journey ahead.  Source: giphy But wait, without a...
Posted On April 27, 2023 By Ishneet Kaur
The Hidden Costs of DIY Marketing Operations: How Specialists Can Save You Time, Money, and Headaches
Are you tired of spending hours managing your marketing operations, only to end up with lackluster results? 
Posted On April 24, 2023 By Ishneet Kaur
Mastering B2B Sales: Best Practices to Integrate ZoomInfo with HubSpot
  Are you tired of manually searching for new leads, updating contact information, and keeping track of all the interactions with your customers? As a B2B sales professional, you know how...
Posted On April 12, 2023 By Ishneet Kaur
Seamless Website Upgrade: Migrating from WordPress to HubSpot CMS Made Simple
As a business owner, your website is the primary representation of your business online. A good conversion-optimized website that is easy to navigate, visually appealing, and user-friendly is...
Posted On March 24, 2023 By Ishneet Kaur
HubSpot vs WordPress CMS: Which is better?
When it comes to building a website, there are plenty of Content Management Systems (CMS) to choose from. Two of the most popular options are HubSpot CMS and WordPress. Both are widely used, but they...
Posted On March 16, 2023 By Ishneet Kaur
fractional CMO is recognized as an Adobe Bronze Solution Partner
Great partnerships a business wants, our team has. This is to announce that fractional CMO has been recognized as an Adobe Bronze Solution Partner.     We are thrilled to have received this...
Posted On February 23, 2023 By Ishneet Kaur
Everything About MailChimp Email Automation and Its Benefits for B2B Marketers
As a B2B marketer, you know how crucial it is to engage with your target audience and build relationships with them. However, manually sending out individual emails to each subscriber can be...
Posted On February 17, 2023 By Ishneet Kaur
Upgrade Your Analytics With UA to GA4 Migration: A Detailed Guide For Marketers
As a marketer, you know how important data is to your strategy. Google Analytics (GA) is powerful tool marketers use to understand how their website is performing, gain insights into their audience,...
Posted On February 14, 2023 By Ishneet Kaur
HubSpot Setup Made Easy: A 13-step Setup Process Designed For Success
HubSpot is a powerful CRM platform that allows businesses to attract, engage, and delight customers. However, the setup process can be daunting, especially for those who are new to the platform.
Posted On February 9, 2023 By Ishneet Kaur
fractional CMO is recognized as a Gold Solutions Partner by HubSpot
Posted On January 24, 2023 By Ishneet Kaur
Make The Most Of MailChimp: A Definitive MailChimp Account Audit Checklist
Posted On January 19, 2023 By Ishneet Kaur
How to choose the right HubSpot experts to get it implemented right
Posted On December 28, 2022 By Megha Bansal
HubSpot Sequence Set up 101
Posted On December 16, 2022 By Ishneet Kaur
The three sales dashboards you need in 2023 to close more deals
Posted On December 2, 2022 By Shumedha Ghosh Dastidar
9 best practices to write converting email sequences for your business
Posted On November 25, 2022 By Ishneet Kaur
Tagging masterclass to drive more B2B revenue (4-part series) - Part 1
Posted On November 8, 2022 By Megha Bansal
Best Practices: Importing a list into HubSpot
Posted On October 21, 2022 By Shumedha Ghosh Dastidar
3 reasons why HubSpot sales software certification is worth a shot
Posted On October 17, 2022 By Ishneet Kaur
6 ways "Marketing Made Simple" course - Don Miller can transform your business
Posted On October 12, 2022 By Fahad Sheji
7 HubSpot reports tracking the performance of paid ads
Posted On September 21, 2022 By Ishneet Kaur
8 Best Practices to Implement Lead Routing Like a Boss
Posted On August 23, 2022 By Shumedha Ghosh Dastidar
14 Virtual Meeting Etiquettes
Posted On July 11, 2022 By Ishneet Kaur
5 and ½  Ways Marketing Operations Can Help Grow Your Business
"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on...
Posted On April 19, 2022 By Megha Bansal
How to build and Use UTM Parameters in HubSpot?
Posted On February 22, 2022 By Fractional CMO Team
How To Conduct A Systematic And Effective Email A/B Testing
Posted On February 17, 2022 By Megha Bansal
Top ABM Tools for 2022
Posted On February 12, 2022 By Ishneet Kaur
How to conduct a HubSpot audit perfectly - A 10-point checklist
Introduction When it comes to cleaning up, you should always clean up!
Posted On January 19, 2022 By Fractional CMO Team
How Marketing Operations Ignites Lead Generation
Posted On December 29, 2021 By Megha Bansal
Importance of Automated Email Marketing for Successful Demand Generation
Posted On October 26, 2021 By Ishneet Kaur
How demand gen managers can benefit from systematic A/B testing
Posted On October 22, 2021 By Valeria Sanchez
How are CMOs NOT using lead scoring properly
How is lead scoring used?   
Posted On October 13, 2021 By Valeria Sanchez
9 Ways to Pump Up Your Email Deliverability Rates
Posted On September 28, 2021 By Valeria Sanchez
Top Tools & Techniques You Should Employ for a Healthy MarTech Stack
Posted On September 23, 2021 By Ishneet Kaur
10 Tips To Develop a Successful Marketing Automation Strategy
Posted On September 16, 2021 By Valeria Sanchez
5 Digital Marketing Challenges faced by Demand Gen Managers (With Solutions)
Posted On September 9, 2021 By Valeria Sanchez
Lead Qualification: How To Identify Who Your Potential Customers Are?
What is lead qualification? 
Posted On August 31, 2021 By Valeria Sanchez
GDPR for Marketing: What Every Successful Marketer Should Know
Posted On August 26, 2021 By Ishneet Kaur
Importance of Lead Scoring In Identifying Best Quality Leads
Posted On August 20, 2021 By Valeria Sanchez
How to Devise Demand Generation Strategies for Terrific Growth
Posted On August 16, 2021 By Ishneet Kaur
5 Steps to Market At Each Stage of Buying Decision Process
Posted On August 3, 2021 By Ishneet Kaur
7 Steps to achieve Success in Content Marketing for SaaS
Posted On July 15, 2021 By Ishneet Kaur
How to Improve Your SERP Ranking in the Rest of 2021
As per Backlinko, the organic result ranking on the no.1 spot of the Search Engine Results Page (SERP) is 10x more anticipated to be clicked, when compared to a result on the 10th spot.
Posted On June 14, 2021 By Srikanth Vadrevu
SEO in 2021:  Trends you cannot ignore in your SEO strategy
  The quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than 70% market share in the Search Engine space, creating an SEO...
Posted On June 9, 2021 By Shreyansh Surana
5 Content Marketing Trends to Look Out For in 2021
As the content marketing sphere continues to evolve rapidly, it makes sense to take a look at the past trends to identify the future trends and patterns that can help guide your strategy. And also...
Posted On June 4, 2021 By Jyotsana Yadav
Top 6 SEO ranking factors to learn in 2021
The best place to hide your secrets is on the page-2 of Google search results. You wouldn't want your website secretly hidden on any page other than the very first one of the search results, would...
Posted On May 17, 2021 By Gayathri Vishwanathan
Facebook Will Soon Let Users Control the Data Flow. What Should Marketers Do?
The landscape of marketing has changed ever since Facebook launched Facebook ads in 2007. From being a social network site where people could connect with each other, Facebook became an ideal...
Posted On May 12, 2021 By Jyotsana Yadav
Top industry 4.0 trends in manufacturing industry - 2021
Due to dynamic change in economic, radical and marketing factors across the universe, manufacturing industry is also changing. A signification revolution is happening in this industry, and the name...
Posted On May 4, 2021 By Srikanth Vadrevu
LinkedIn Marketing for B2B: The Definitive Guide
LinkedIn has become a go-to platform for B2B marketers. What Facebook is for social media, LinkedIn is to the professional ecosystem. LinkedIn became a platform that allowed people to network with...
Posted On April 30, 2021 By Shreyansh Surana
How to Map Your Content To Every Stage of Buyer's Journey In 2021
Posted On April 30, 2021 By Ishneet Kaur
Top 5 Trends to Boost Your B2B Lead Generation Process in 2021
We have already stepped into 2021, and it's high time you re-evaluate your B2B lead generation strategies, recognising the ones which are good to keep and the ones to drop off.  Before diving into...
Posted On April 28, 2021 By Ishneet Kaur
Amazon SEO in 2021: How To Boost Your Sales By Optimizing for Amazon Searches
Posted On April 20, 2021 By Ishneet Kaur
Fractional CMO Recognized Best Digital Marketing Firm in Seattle by
Posted On April 9, 2021 By Ishneet Kaur
How to Improve Lead Quality : 5 Easy Steps For Higher Conversions
Posted On March 12, 2021 By Ishneet Kaur
10 SEO Tips For Web Developers - Checklist
Search Engine Optimization is an ever-evolving, ever-diversifying concept, with newer ranking algorithms being introduced time and again. It’s imperative for you, as a web developer or designer to...
Posted On March 9, 2021 By Shreyansh Surana
What Is ASO (App Store Optimization)? Why Should You Consider It In 2021?
  The going has been undoubtedly tough for app marketers with the number of mobile apps inflating at a daunting rate. There are about 4.47 million apps that are currently vying for attention on...
Posted On March 2, 2021 By Ishneet Kaur
Why to hire a Digital Marketing Agency
Posted On February 15, 2021 By Fractional CMO Team
What is eCommerce Marketing? Tools and Strategies for Growth in 2021
Before the world was introduced to the wonders of the internet, a business's success almost entirely depended on its location. If the company is not optimally located, transacting with potential...
Posted On February 8, 2021 By Ishneet Kaur
8 Steps To Better Marketing Operations Management
  Today's role is becoming more and more complex due to the evolving dynamics of digital marketing. This makes it necessary for the marketing team to coordinate with multiple channels and run...
Posted On January 29, 2021 By Ishneet Kaur
How To Choose A Digital Marketing Agency
So you have come to the decision that you are going to hire a Digital Marketing agency for your business. The grim reality is that crossing the next hurdle of choosing a marketing agency is very...
Posted On January 26, 2021 By Ishneet Kaur
The Evolving role of Marketing Operations
Marketing operations, a subject which very recently garnered its much-deserved attention, is the hot topic among businesses. Living in this age of technology which is driven by data, every player in...
Posted On January 20, 2021 By Ishneet Kaur
10 Best Marketing Automation Tools for 2021
We are all living in a digital age which strives to progress more and more towards automation! From unmanned space aircraft to something as simple as 'Siri', AI is the driving force of this...
Posted On January 18, 2021 By Ishneet Kaur
10 Instagram Marketing Tips You Cannot Ignore
Posted On January 5, 2021 By Ishneet Kaur
How To Set Up Google Search Console - An Introductory Guide - Part 2
Posted On November 19, 2020 By Shreyansh Surana
7 Digital Marketing Strategies for Manufacturing companies to grow their business
Posted On November 10, 2020 By Ishneet Kaur
How To Set Up Google Search Console- An Introductory Guide
Posted On November 6, 2020 By Ishneet Kaur
How To Increase Organic Reach On Facebook: 10 Best Ways
Posted On October 28, 2020 By Ishneet Kaur
10 Types Of Paid Advertising To Grow Your Business
Posted On October 9, 2020 By Ishneet Kaur
10 Mistakes To Avoid While Running Holiday Social Media Campaign
Posted On September 30, 2020 By Fractional CMO Team
Fractional CMO recognized as the “Top B2B Company- 2020” by Clutch
Posted On September 15, 2020 By Jyotsana Yadav
Top 5 White Hat SEO tactics to focus in 2020
In this new exciting world of digital marketing, where content is the king, having proper White Hat SEO is the only way to survive and take your website towards higher rankings.
Posted On September 14, 2020 By Srikanth Vadrevu
PBN Backlinks: Are They Worth Building In 2020?
Whether you’re experienced or new to the world of SEO, you have definitely heard about PBN backlinks from your peers.
Posted On September 8, 2020 By Nikhil
5 Steps to Optimize your Content Creation Process in 2020
“Content” is the one and only constant in the ever changing world of marketing and advertising. The ideas changed from basic media to digital, however the need for good quality content remained the...
Posted On September 1, 2020 By Shreyansh Surana
5 Tips to Make Your Websites Load Faster
You have a picture-perfect business model and an impeccable marketing plan with a flawless website. But are all these efforts worth it if it takes your website longer than 3 seconds to load? Provided...
Posted On August 25, 2020 By Nikhil
How Often Should You Blog for Business
Starting a blog is certainly difficult. However, the real challenge begins when you have to maintain a blog. If you are in a similar situation, then one of the most important questions you need to...
Posted On August 24, 2020 By Srikanth Vadrevu
How to Run a Successful Lead Generation Campaign
Generating digital leads today is as tricky as it can get.
Posted On August 4, 2020 By Srikanth Vadrevu
Fractional CMO awarded as the 'Best Social Media Marketing Agency in Belleuve' by
Social media is inevitably changing the world and we are witnessing it continuously. It is not only creating markets but also building communities. Fractional CMO is one such organization that has...
Posted On July 30, 2020 By Nikhil
The Importance of Email Marketing for Manufacturers
Posted On July 27, 2020 By Fractional CMO Team
How to Snatch Leads from Your Competitors With Targeted Landing Pages
Posted On July 22, 2020 By Navin Israni
How To Create Effective Lead Nurturing Campaigns
  Do you want to talk to more businesses interested in buying what you offer?
Posted On July 20, 2020 By Nikhil
10 Tools Every CMO Should Be Using
Do you know the expression unity is strength? In marketing, this expression is all the more accurate. Many companies have a super nice site with the latest technology. Still, they forget an essential...
Posted On July 16, 2020 By Shreyansh Surana
Why Customer Centric Marketing is Important in 2020
Posted On July 9, 2020 By Nikhil
Fractional CMO recognized as '10 Most Promising HubSpot Partners from India - 2020' by Silicon India
Making it big in the business industry can be tough. But the experience of getting there can be very rewarding. Fractional CMO is one such organization that has achieved another great milestone in...
Posted On July 3, 2020 By Nikhil
What is LeadSquared? What are its features?
Posted On July 2, 2020 By Srikanth Vadrevu
What Is MarTech? Why Is It The Future of Digital Marketing?
Advent of IoT and the subsequent digital disruption in every field has led to the matrimony of each field with technology. Often, this alliance has been at the very core of numerous advancements. One...
Posted On June 30, 2020 By Nikhil
How to Create a Strong Marketing Plan for Your Business
At the time when you are ahead of your entrepreneurial ventures,then  there is a plethora of things that you have to pay heed to. Marketing is one of them topping the list. But the biggest challenge...
Posted On June 10, 2020 By Shreyansh Surana
5 Real Estate Marketing Strategies During COVID-19
The Covid-19 pandemic has undoubtedly gripped the entire world, crippling economies and industries as it continues its warpath. To put this in perspective, economic losses can amount to as much as...
Posted On June 9, 2020 By Srikanth Vadrevu
8 Content Marketing Benefits for Small Businesses
What is Content Marketing? If you ask five different content marketing experts to define what content marketing means, then you would get a minimum of five different definitions. And while those...
Posted On June 3, 2020 By Shreyansh Surana
How to Create Events on LinkedIn?
Posted On May 29, 2020 By Gayathri Vishwanathan
Fractional CMO is recognized as the Top 10 Marketing Agencies - 2020 by CEO Insights
Posted On May 18, 2020 By Shreyansh Surana
5 Ways to Increase Website Traffic for SaaS Businesses
As a SaaS company, you are bound to have little time or resources for marketing, with your product and technical teams engaged in constant ideation and harnessing the latest technologies. Yet,...
Posted On April 8, 2020 By Srikanth Vadrevu
How to Reduce Cost Per Click and Improve your Ad Visibility
How much did your last Pay-Per-Click (PPC) campaign cost? Do you regret that the campaign was all about impressions and clicks but didn’t yield any quality leads? 
Posted On April 7, 2020 By Shreyansh Surana
The Marketer's Guide to SaaS Business Metrics
Posted On March 26, 2020 By Shreyansh Surana
The Anatomy of a Successful Email Nurture Campaign
It can be said without a doubt that it is very competitive out there in the business world. And if you want your organization to be successful, then you have to make sure that you are always on the...
Posted On March 13, 2020 By Shreyansh Surana
Five Email Marketing Trends to Drive More Conversions
Posted On February 28, 2020 By Shreyansh Surana
Fractional CMO is a 5-Star PPC Agency on Clutch
  At Fractional CMO, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when it’s combined with a fuller marketing strategy. 
Posted On February 26, 2020 By Srikanth Vadrevu
Getting Started with Account Based Marketing? Read these two tips before you begin
  Account Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say that Account Based Marketing is extremely important for...
Posted On February 25, 2020 By Gayathri Vishwanathan
Inbound Marketing for Real Estate industry
Traditionally, real estate companies advertised their properties in local newspapers, magazines, billboards, TV, etc. The idea was always to capture the attention of whoever sees it. This meant that...
Posted On February 13, 2020 By Srikanth Vadrevu
Who is a Fractional CMO?
With evolving business models and ever-changing customer preferences, Everything-as-a-Service model became a huge hit. Whether it is using a product (SaaS) through a cloud, getting a ride from a...
Posted On February 6, 2020 By Srikanth Vadrevu
3 Questions Every CMO Should Answer
If you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night. 
Posted On February 5, 2020 By Gayathri Vishwanathan
5 Account Based Marketing Trends to Implement in 2020
From bringing alignment between sales and marketing teams to shortening the sales cycle and personalizing communication with the customers, Account-Based Marketing (ABM) has changed the way B2B...
Posted On February 4, 2020 By Shreyansh Surana
What Is Marketing Automation Audit and How Frequently Should You Do It?
Are your marketing automation tools working perfectly? Are you utilizing all the tools to their optimum level? Are you able to achieve your lead generation or sales conversion goals? If you have not...
Posted On January 29, 2020 By Shreyansh Surana
Must-Have Skills for B2B Marketing Success
While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look...
Posted On January 26, 2020 By Shreyansh Surana
Who is a Marketing Technologist
Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being...
Posted On January 10, 2020 By Shreyansh Surana
7 Top Digital Marketing Technology Trends in 2020
2019 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2019 were practiced in full swing especially:
Posted On January 6, 2020 By Shreyansh Surana
10 B2B Landing Pages That Can Inspire You
Landing pages are effective when it comes to generating leads for a business.  Considering that the B2B sales cycle is longer than B2C, customers need a lot of soft nudges to take them to the next...
Posted On December 27, 2019 By Srikanth Vadrevu
The Advent of AI in Marketing
How do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI without even realizing it? New-age technologies such as AI have...
Posted On December 19, 2019 By Gayathri Vishwanathan
5 Instagram Strategies To Grow Your Real Estate Business
The photo-sharing app Instagram is one of the most widely used apps across the world. Over 1 billion people use it every month. However, it’s not just a platform that people use to share their...
Posted On December 12, 2019 By Gayathri Vishwanathan
How to create a successful real estate digital marketing strategy?
Until the last decade, real estate marketing revolved around advertising your property in newspaper classifieds. You had to pay more to get a coveted position in the newspaper to grab the attention...
Posted On November 26, 2019 By Srikanth Vadrevu
Bounce and Exit Rate - Website metrics that matter
What is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their website by pouring through the pages, filling forms, clicking...
Posted On August 28, 2019 By Gayathri Vishwanathan
5 Marketing Strategies You Can Learn From These SaaS Companies
Let me ask you a few quick questions.
Posted On August 19, 2019 By Shreyansh Surana
5 Common Challenges in Rendering E-mails in Outlook and How to Fix it
Imagine spending time creating a well-designed email with eye-grabbing design and good copy and then realizing that the email is not displayed the way it should for recipients using the service of...
Posted On May 31, 2019 By Shreyansh Surana
How Can B2B Companies Leverage WhatsApp For Business
It’s official now! After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads from 2020. Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section,...
Posted On May 3, 2019 By Shreyansh Surana
What SaaS Startups Need To Do To Improve Brand Visibility
You are young and you are in a highly competitive marketplace. The SaaS model has made technology more convenient, highly accessible, and commercially viable. Both the B2B and B2C world are...
Posted On April 19, 2019 By Shreyansh Surana
Instagram Marketing for SaaS Companies: 6 Things You Should You Know
When marketing your brand and products online, which social media channels should you use? This can be a confusing and tough choice to make. Ideally, you will want to be present everywhere but that...
Posted On April 15, 2019 By Shreyansh Surana
A Comprehensive Guide On Social Media Marketing For Saas Products
The very nature of a SaaS business model means that you cannot really rely on traditional media like newspapers, radio or television to demonstrate your products. The audiences tuned into these...
Posted On April 5, 2019 By Shreyansh Surana
An Ultimate Guide on How to Plan a Successful Webinar [Free Checklist Inside]
Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However,...
Posted On March 15, 2019 By Shreyansh Surana
9 SaaS Marketing Strategies to Improve Lead Generation
  Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever...
Posted On February 28, 2019 By Shreyansh Surana
Marketing Automation: A Game-Changer for SaaS Companies
SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a...
Posted On February 15, 2019 By Shreyansh Surana
Why Should SaaS Companies Invest in Paid Marketing
In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?” In this blog, we will tell you why paid marketing is important and why should SaaS...
Posted On January 8, 2019 By Shreyansh Surana
5 Proven Digital Marketing Strategies for IT and SaaS Businesses to Grow
If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business. The convenience of the subscription model and the...
Posted On November 23, 2018 By Shreyansh Surana
How is Internal Digital Infra Better Than Aggregators
Real estate industry has undergone quite a lot of changes in the past few years. Earlier the real estate developers would list or advertise their property on newspapers, radio, TV commercials, and...
Posted On October 22, 2018 By Shreyansh Surana
Three Ways Of Using Facebook Advertising For Real Estate Marketing
Buying a home is a high-value purchase, and buyers tend to take more time to compare properties online before visiting and zeroing in on the right one. At this stage, your competitors will try their...
Posted On October 9, 2018 By Shreyansh Surana
How is Digital Marketing Revolutionising the Real Estate Industry
According to the 2018 Revision of World Urbanization Prospects report by the Population Division of the UN Department of Economic and Social Affairs, a whopping 55% of the world’s population lives in...
Posted On September 11, 2018 By Shreyansh Surana
My INBOUND JOURNEY - Do the Right Thing
My INBOUND JOURNEY - Do the right thing!  I participate in very few events. But, when HubSpot announced the Inbound 18 event, there was a palpable excitement within me to participate in the event....
Posted On July 25, 2018 By Shreyansh Surana
Why Hubspot’s new marketing starter @$50/m is going to shake up the marketing automation world
It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.
Posted On July 17, 2018 By Shreyansh Surana
Marketing Activities in Start-ups – What To Outsource And What Not?
In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when...
Posted On June 6, 2018 By Shreyansh Surana
Why You Need to Merge Your Inbound and Outbound Marketing
Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails?...
Posted On May 11, 2018 By Shreyansh Surana
10 Tactics to Solve your Email Marketing Woes
    With the explosion of social media websites like Facebook, Instagram, Twitter etc., people are in your face 24/7 with regular updates, videos, and photos. With this revolution in communication...
Posted On March 20, 2018 By Taniya Mishra
Account Based Marketing for Manufacturers : The Magic Potion
 In this era of transformation, most of the manufacturing units get into a dilemma as to which marketing will work the best in hitting the bull’s eyes i.e. suitable customer with a suitable message. ...
Posted On February 22, 2018 By Jyotsana Yadav
Why influencer marketing is a game changer
For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers...
Posted On January 30, 2018 By Shreyansh Surana
Learn how to grow your business by blogging
In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as...
Posted On November 9, 2017 By Jyotsana Yadav
7 Marketing Tools every Agency should have in their kitty
Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship...
Posted On November 7, 2017 By Jyotsana Yadav
What is Google AMP project and why you should pay attention
If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search...
Posted On November 1, 2017 By Jyotsana Yadav
7 Essential Inbound Marketing Strategies Every Business Should Use
You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process. Awesome! Here comes the real crunch. You may be wondering which inbound...
Posted On August 18, 2017 By Shreyansh Surana
SaaS Marketing : Where to begin...
SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model. Time is...
Posted On April 22, 2017 By Shreyansh Surana
The 6 essentials to succeed in Marketing Operations
Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from...
Posted On April 3, 2017 By Shreyansh Surana
3 Reasons Why Hubspot Marketing Software Certification Is Worth A Shot
The world of Marketing is changing very fast. Google and Yahoo have disrupted the Marketing world. Today Digital Marketing takes an edge over Traditional Marketing. Search Engines have changed the...
Posted On March 3, 2017 By Shreyansh Surana
Digital Marketing is not the 'Genie out of lamp'
We all must have come across great stories about Alladin and his Genie. Whatever Alladin wishes, Genie fulfills. Great fairytale and I love those bedtime stories. During my experience in technology...
Posted On March 1, 2017 By Shreyansh Surana
Suspect, Prospect, Lead, Opportunity! What They Mean.
I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day. CRM now has expanded its wings from being just Sales Force...
Posted On February 24, 2017 By Shreyansh Surana
5 commandments to Fail Safe Selling
Marketing and Sales are two important pillars of any business. Marketing & Sales are always tough nuts to crack. The reason being, Marketing & Sales deal with one of the most intelligent creatures on...
Posted On February 22, 2017 By Shreyansh Surana
Fuel of Digital Marketing Growth Engine : Content
Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro In the first 60 seconds of your day, Facebook receives over 4 million...
Posted On February 8, 2017 By Shreyansh Surana
Which HAT are you wearing today?
I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.
Posted On February 3, 2017 By Shreyansh Surana
Marketing Operations : In House or Outsource?
After we published our blog: “My Digital Marketing isn’t working”, we received few queries from CEOs and CMOs and found a common thread in all the queries is, I now understand the importance of...
Posted On January 24, 2017 By Shreyansh Surana
My Digital Marketing Isn't Working
While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up....
Posted On January 17, 2017 By Shreyansh Surana
Why We Started Fractional CMO
I have been into technology marketing for over a decade. Many times, I have been asked ‘what’s your role in your company’ and the answer which I consistently give in last few years has been “I learn...

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